The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
The NOW Gen
Season 2 Episode 147 "Energizing Brand Engagement: eCommerce Personalization with Viviana Muci"
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The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced marketers to constantly seek better ways to engage with them. In today's episode, we have the pleasure of hosting Viviana Muci, the Global Digital Marketing & eCommerce Director at Bang Energy. She shares with us her invaluable insights on this fast-paced race of brand engagement and personalized eCommerce strategies. Tune in to discover her experiences in the energy drink industry and how she has successfully positioned her brand as relevant to the NOW generation.
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💻 Website - thenowgen.121corp.com/podcast/
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