The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
The NOW Gen
Season 2 Episode 148 "For Customer Journey, Todd Hassenfelt Plans for Pivots not Perfection"
Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s episode, our guest Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, shared his experience with the customer journey and the evolution of brand experiences. Listen to his episode to learn valuable insights about evolution, the consumer journey, and the ultimate balance of innovation and speed.
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