The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
The NOW Gen
E154 | TikTok is Redefining Brand Engagement in the Digital Age by Sofia Hernandez from TikTok
In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok.
Sofia shares invaluable insights from her unconventional career path to her influential role at one of the world's leading social media platforms. Through her perspective, we explore the evolution of marketing in the tech and advertising sectors, emphasizing the importance of diversity and flexibility in team composition for fostering innovation and staying ahead in today's fast-paced market. She dives into the essence of speed in marketing, illustrating how real-time engagement and adaptability can significantly benefit brands. Sofia's experience and strategies offer invaluable lessons for marketers aiming to thrive in the dynamic digital landscape. Join us for this compelling discussion that sheds light on the future of marketing and brand engagement.
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