The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
The NOW Gen
Grace Kao on How Audio Marketing is Redefining Brand Connections
We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery.
With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at Cannes and a spot on Adweek’s Top 50 Indispensable Business Leaders list.
In this episode, you will discover:
The future of audio marketing and emerging trends
How to forge meaningful connections between brands and audiences
What it takes to stand out in a crowded digital world
This conversation is packed with insights from one of marketing’s brightest minds. Tune in now and elevate your brand strategy.
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