Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
PR on a Budget: Free Tools to Get Your Brand Featured w/ Swapna Patel
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Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you’re a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!
The Secret to Writing PR Pitches That Journalists Actually Read
- Using free tools like HARO (Help a Reporter Out) and Substack for press coverage.
- Crafting compelling pitches that get responses.
- How personal experiences can enhance media opportunities.
- Overcoming cultural barriers to self-promotion.
- Following up with journalists, responding quickly, and positioning as an expert.
- Finding unexpected PR opportunities in different industries.
- Maintaining relationships with journalists and leveraging past features.
Securing media coverage doesn’t have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Looking for PR podcasters to listen to or for your outreach campaign to promote your brand or product? Our PR podcasters list is what you need podcast.feedspot.com/pr_podcasts/
- Learn more about Swapna Patel:
- Instagram: https://www.instagram.com/style.remixx/
- Website: https://www.styleremixx.com/
