Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
Latest Episodes
Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors
🎁 Want Your Product Featured in Holiday Gift Guides?What do shopping editors really want when they're putting together holiday gift guides?In this episode, you'll hear shopping editors from Forbes, the New York Post, B...
How to Pitch Journalists: Entrepreneur Editor-in-Chief Jason Feifer Shares What Actually Works
In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really lo...
How to Get Your Product Into Holiday Gift Guides (Gift Guide Editor Shares What Works)
Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency?In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge
5 PR Pitch Hacks That Get Journalists to Open Your Emails
Want more journalists to actually read your pitches?In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.You...
From Chatbot to Coworker: How Founders Use AI to Get Found and Recommended
Most business owners are still using AI like a chatbot.They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.But that's not where the biggest time savings happen.I...
