Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
Latest Episodes
AI for Ecommerce: What’s Actually Working Right Now
What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Succ...
How to Pitch Beauty Editors (And Why Most PR Pitches Get Ignored) w/ Aimee Simeon
You’ve probably heard it before:“Make it go viral.” “Jump on trends.” “Say more. Add more. Do more.”But if you’re trying to pitch editors, get featured in magazines, or land PR for your small busine...
The Business Advice I Refused to Follow (Part 2): What Actually Worked Instead
You’ve heard the advice. Be everywhere. Say yes. Do more.I followed it… until I didn’t.In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just ...
The Business Advice I Refused to Follow (And What I Did Instead) - Part 1
Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by. And yet… something ...
How to Rank on Google and AI Search with Press Releases (SEO + GEO Strategy for Small Businesses)
Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms ...
