Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
Shopify, Etsy, and other shopping sites are integrating into ChatGPT, meaning AI is pulling product recommendations directly from these platforms. The brands getting organic media coverage now are the ones that will show up in those results, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
We’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
So you can start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
gloriachoupr.com/masterclass
Episodes
226 episodes
AI Words to Avoid: How to Stop Your Captions and Emails From Sounding Like ChatGPT
In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, reveals why most AI-generated content gets immediately deleted—and how to fix it. After writing over 800 emails fro...
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21:43
We're Not OK and We Can't Do Business as Usual
In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, sets aside marketing tactics and growth strategies to name a reality many founders are confronting but rarely artic...
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Episode 223
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15:31
My Word of the Year: “Owning It” (Why It Matters for Confidence, Visibility, and Business)
Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made decisions around visibility, boundaries, and growth.This year, my word is...
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Episode 222
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13:15
Why Everything Feels Unhinged Right Now (And Why It’s Not Just You)
In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks from conventional marketing advice to name what many founders are afraid to say out loud: the systems we wer...
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8:56
Follower Count Is a Terrible Metric (Here’s What Matters Instead)
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered solo conversation about values, visibility, and what it really means to show up u...
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13:12
Press Releases for Small Business: How Product Brands Get Media Coverage + SEO
In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press release...
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20:09
How Generational Trauma Impacts Building a Business (and What No One Talks About)
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begin...
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Episode 218
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48:31
How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by f...
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Episode 217
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21:03
Is Your Business Ready for the New Year? Do This End-of-Year Audit
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growt...
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Episode 216
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21:38
Selling on Shopify? The 3 Metrics That Make or Break Your Store
In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hi...
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Episode 215
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24:26
Is Your Marketing Falling Flat? How to Build an Authentic Brand in the Age of AI with Sarah Ashman
In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strate...
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26:35
Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025
In this episode of the Small Business PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entreprene...
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Episode 213
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18:58
How to Build Visibility and Confidence to Get PR for Your Small Business
In this episode of the Small Business PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.After helping thousands of small busin...
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Episode 212
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15:05
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business
In this episode of the Small Business PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a P...
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Episode 211
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14:36
3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)
In this solo episode of the Small Business PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.”After being b...
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Episode 210
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16:21
How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO
AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.In this episode of the Small Business PR Podcast, Gloria breaks down one of the biggest shifts happening in r...
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Episode 209
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11:31
ChatGPT Shopping Changes Everything for Shopify, Etsy & Amazon Sellers
In this episode of the Small Business PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners.Forget algorith...
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Episode 208
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15:46
The PR + AI Shortcut to Getting Featured in Media + Gift Guides
In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed fo...
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Episode 207
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19:24
Best AI Tools for Small Business PR in 2025: ChatGPT, Claude & Perplexity Explained
In this episode of the Small Business PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition.We’re in what I call the ho...
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Episode 206
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21:43
PR + AI: The Now-or-Never Publicity Opportunity for Small Businesses
In this episode of the Small Business PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency.We’re talking about gift guides, AI search visibility, ...
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Episode 205
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14:52
How to Pitch Your Product to Gift Guides & Magazines (Without Paying for PR)
In this episode of the Small Business PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples.If you’re a product-b...
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Episode 204
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15:51
Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
What if the very thing holding your business back isn’t strategy or followers—but the fear of being seen? In this episode of the Small Business PR Podcast, I sit down with Stacey Brass-Russell—Broadway performer turned transformational business...
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Episode 203
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27:05
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
In this episode of the Small Business PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully s...
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Episode 202
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28:37
Why Hustle Culture and Bro Marketing Are Failing Small Businesses and Female Entrepreneurs
In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and why she believes it’s time for small business owners to redefine success on their own terms.<...
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11:53
How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi
In this episode of the Small Business PR Podcast, I sit down with Kim Behzadi, founder of Read It & Eat—a purpose-driven food and book subscription box that fights hunger with every purchase.Launched from her bedroom after losing her...
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Episode 200
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39:22