Small Business PR

How to Track Exactly Where Your Buyers Are Coming From w/ Kelsey Silver

• Gloria Chou

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0:00 | 24:25

Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales.

In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers actually come from using simple tools like UTM links, QR codes, and even smart social media keywords.

This is the episode every product-based business owner needs to finally stop guessing and start tracking what works—even if you’re allergic to spreadsheets.


Understand Why Knowing Your Customer's Source Improves Marketing ROI

  • 🔗 How to use UTM links to track clicks and conversions from Instagram, podcasts, email & more
  • 📍 How to customize QR codes for in-person events like farmers markets and pop-ups
  • 📈 Why focusing on buyers, not just traffic, helps you grow profitably
  • 💬 Why asking “How did you find me?” can be the most powerful data point in your business
  • 🛠 How to keep your tracking simple, intentional, and totally doable (even with ADHD or zero tech skills)

Tracking your marketing channels isn’t just for big brands with data teams—it’s a game-changer for small business owners who want to grow strategically. As Kelsey Silver explained, understanding where your customers come from helps you double down on what’s working and ditch what’s not.

Before you invest more time in social media, email campaigns, or in-person events, make sure you’re tracking buyer behavior—not just traffic. Whether through UTM links, QR codes, or simple customer questions, having visibility into your customer journey is what separates guessing from growing.

🎯 No matter if you’re just starting out or leveling up your ecommerce game, this episode equips you to track smarter, sell better, and optimize every marketing decision.


🔗 Resources & Tools Mentioned:

Google UTM Builder (Free Tool)

Ready to track what really matters in your business? Grab Kelsey Silver’s free guide and discover the 15 key metrics top entrepreneurs use to grow smarter and sell more—without the overwhelm.

Connect with Kelsey on Instagram:
 @kelseyesilver — DM her the word “Gloria” to start a convo and see how she does her own tracking!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

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Gloria Chou

Host