Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
New to PR? 3 Ways to Get the Media's Attention
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent.
You’ll discover the 3 C’s of cold pitching—Consideration, Compliment, and Confidence—and how to use them to write pitches that actually get opened, read, and responded to. Whether you're launching a product, pitching a story, or building brand visibility, these tips work—even if you're just starting out.
✅ How to Pitch Journalists: Master the 3 C’s to Get Free Press and Stay on Trend
- How to use the 3 C’s of pitching: Consideration, Compliment, and Confidence
- How to find the right journalist for your niche using free PR tools
- Why subject lines matter—and how to write one like a headline
- How to use specific compliments to build journalist relationships
- How to show up with confidence as a solution—not as someone begging for attention
- How to pitch seasonally and stay relevant with trending topics
You don’t need ads, connections, or a blue check to get featured in top media. What you need is a PR strategy rooted in empathy, relevance, and confidence. In this episode, Gloria Chou reveals how to write cold pitches that convert—so you can land press, grow your brand, and get seen as the expert you are.
Whether you’re launching a product or scaling a service, this episode gives you the tools to pitch smarter and win media coverage—without paying for PR.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass (https://learn.gloriachoupr.com/masterclassbygloria) .
• Watch the #1 PR Secrets Masterclass (http://gloriachoupr.com/masterclass?utm_source=small-business-pr&utm_medium=podcast&utm_term=&utm_content=masterclass&utm_campaign=masterclass) to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.link (https://www.linkedin.com/in/gloriaychou)
• CPR Pitch Framework (Credibility, POV, Relevance) https://gloriachoupr.com/1
• Source of Sources – HARO Alternative https://gloriachoupr.com/1
• Perplexity AI – Journalist Research Tool http://perplexity.ai
