Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
The PR + AI Shortcut to Getting Featured in Media + Gift Guides
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In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout.
This isn’t just a name change. It’s a complete upgrade in messaging, strategy, and support—rooted in Gloria’s journey of shedding “marketing shoulds” and embracing authenticity, community, and values-based PR.
Why Gloria Retired the PR Starter Pack
After helping hundreds of small business owners land millions of views, Gloria realized the old model no longer aligned. The new Get Featured Accelerator gives founders the access, clarity, and psychological safety they need to confidently pitch—and get featured—on outlets like Forbes, Marie Claire, and The New York Times.
The Role of AI in PR (and Why Time-Strapped Founders Need It)
PR doesn’t have to take hours. With AI integrations, founders can now generate data-backed angles and send relevant pitches in under 15 minutes a day. That’s less time than doomscrolling Instagram—and it works. One founder landed 6 features in just 30 days.
Why Authentic Messaging Matters More Than Ever
Gloria shares how she stopped assimilating into old-school marketing tactics—like fake urgency, “spray-and-pray” pitches, and neutral messaging—and began boldly stating her values (and what she rejects). The result? A community built on belonging, trust, and real human connection.
What Founders Will Get Inside the Get Featured Accelerator
- Daily curated PR opportunities delivered straight to your inbox
- AI-powered tools to help you pitch with confidence
- Direct coaching and unlimited support from Gloria herself (no faceless team of coaches)
- A safe, diverse, values-first community of product-based founders
- Proven systems to land year-round press in gift guides, podcasts, and national outlets
Final Takeaway
You don’t need to overspend on ads, agencies, or samples to get featured. What you need is:
✅ A bold, clear message
✅ Tools that save you time
✅ A repeatable, human-first system
The PR Starter Pack era is over. Welcome to the Get Featured Accelerator—where unapologetic founders get press on their own terms.
