Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of the Small Business PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency.
With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists with strategy and precision.
The Golden Window for Small Business PR
Right now, small businesses are in a once-in-a-decade window to leverage AI-powered search visibility. Gloria explains how AI-driven search recommendations are becoming the new SEO—and why being cited in media makes you 300% more likely to be found in AI search.
By combining seasonal gift guide pitching with AI tools, founders can get featured faster than ever before.
How to Use Perplexity to Get Featured
Perplexity.ai isn’t just a search engine—it’s your new PR researcher. Gloria walks through her five-step system to use it effectively:
- Find Timely Angles – Plug in your brand name and URL to uncover trending topics and customer insights you can tie your story to.
- Research Competitors – See where similar brands are getting featured and adapt those media angles.
- Discover Gift Guide Opportunities – Identify seasonal and evergreen gift guides that are actively being written.
- Draft the Perfect Pitch – Use Gloria’s CPR Method (Credibility, Point of View, Relevance) to write compelling, journalist-ready emails.
- Monitor Industry Conversations – Stay on top of real-time trends journalists are talking about—so you can be first to pitch.
The AI-Powered PR Workflow
Gloria also shares her favorite pairing: Perplexity for research + ChatGPT for writing.
Perplexity gives you real-time insights and citations; ChatGPT turns those into polished, engaging pitches. This combo removes 90% of the time and stress founders usually spend on PR.
Why the Time Is Now
Gift guide season, the rise of AI search, and the accessibility of free tools have created the perfect storm for small businesses. Gloria calls this the “Golden Triangle of Opportunity.”
In her words:
“It’s like blogging in the early 2000s or joining TikTok before it exploded. This kind of advantage for small businesses has never happened before—and probably won’t again for another decade.”
Final Takeaway
You don’t need a publicist, samples, or paid ads to get national press.
What you do need is:
✅ Relevance
✅ Consistency
✅ Strategy
If you’re ready to get your products featured in media and show up at the top of AI search, now’s the time to start.
Resources Mentioned:
Get the AI Visibility + PR Training
Join the Small Biz PR Pros Facebook Group
DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941
Additional Resources:
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