Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
My Word of the Year: “Owning It” (Why It Matters for Confidence, Visibility, and Business)
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Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made decisions around visibility, boundaries, and growth.
This year, my word is Owning It. And that shift helped me realize something important: freedom isn’t just about having more time or flexibility — it’s about having the confidence to take up space and trust your voice.
In this episode, I share:
• How I choose my word of the year
• What “Owning It” really means (and what it doesn’t)
• How this mindset shift affects confidence and visibility
• Why so many small business owners want freedom but struggle with self-trust
• How choosing a word of the year can guide your business and personal growth
This episode is especially for small business owners, female founders, Etsy sellers, and Shopify store owners who want to be more visible without burning out or pretending to be someone they’re not.
As a #1 small business PR expert and coach, I see every day how fear of being seen holds founders back — and why owning your story matters just as much as getting featured.
If you’ve been feeling ready to show up more boldly — in your messaging, your pricing, or your story — this episode will help you reflect on what you want to own this year.
