Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
How Claude AI Saves Me $10,000 a Month (CoWork)
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In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.
While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business.
What Makes This Different
✔️ Not just writing—AI that completes tasks for you
✔️ Connects to your tools (Drive, Airtable, Calendar)
✔️ Analyzes data, workflows, and customer behavior
✔️ Works like a digital team, not just a chatbot
The 4 Roles It Replaces
📊 Social Media + Marketing Ops (analyzes content, finds leads)
📈 Sales Manager (preps calls + drafts follow-ups)
📅 Executive Assistant (calendar, emails, organization)
📉 Data Analyst (tracks sales, retention, insights)
How She Uses AI Tools Together
→ Perplexity for research and PR trends
→ ChatGPT for brainstorming and writing
→ Claude Cowork for execution and automation
Key Takeaways
Why AI is no longer optional
How to replace repetitive tasks
Why execution—not information—is the real advantage
If you’ve felt overwhelmed by AI, this episode shows how to simplify it—and use it to scale without hiring a big team.
Resources Mentioned:
Get the AI Visibility + PR Training
Join the Small Biz PR Pros Facebook Group
DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z
Join Gloria Chou's PR Community
https://www.facebook.com/groups/428633254951941
Additional Resources:
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