Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
The Business Advice I Refused to Follow (Part 2): What Actually Worked Instead
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You’ve heard the advice.
Be everywhere. Say yes. Do more.
I followed it… until I didn’t.
In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned.
Because the truth is:
your problem isn’t a lack of information.
It’s a lack of clarity on what success actually looks like for you.
And when that’s missing, you end up chasing strategies that look good on paper…
but don’t move the needle in your business.
💡 In this episode, we cover:
- Why more offers, more platforms, and more strategies can slow your growth
- The power of focusing on one clear, compelling offer
- Why traditional “networking” advice is outdated (and what to do instead)
- How to build real visibility and relationships in a way that feels natural
- Honoring different seasons in your business without burning out
- How to filter advice so you stop second-guessing yourself
🔥 The shift most people are missing:
It’s no longer about doing more to be seen.
It’s about being clear enough to be chosen.
By your customers.
By editors.
And yes — even by AI.
If you’ve ever felt like you’re doing all the right things but something still feels off…
this episode will help you trust your own path and build a business that actually works for you.
Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?
In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.
Register here:
www.gloriachoupr.com/masterclass
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- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
