Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
5 Toxic AF Marketing Tactics I'm Calling Out
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Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy?
In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small business owners — and what ethical, authentic marketing can look like instead.
From fake scarcity and overpriced masterminds to toxic positivity and unrealistic “10X your business” promises, this episode explores how online business culture normalized pressure, fear, and manipulation as “strategy.”
If you’re trying to grow your business without feeling sleazy, performative, or disconnected from your values, this episode is for you.
✨ In this episode:
• Fake scarcity + urgency tactics
• Manipulative “buy now” marketing
• Toxic positivity in entrepreneurship
• Overpriced masterminds with little support
• “10X your business” style promises
• Ethical marketing for small business owners
• Building trust through authentic connection
• Human-centered marketing that actually lasts
Because you should not have to lose your soul to sell your offer.
In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.
Register here:
www.gloriachoupr.com/masterclass
- Join the Small Biz PR Facebook Group to get the best PR Tips
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
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