Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
5 PR Pitch Hacks That Get Journalists to Open Your Emails
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Want more journalists to actually read your pitches?
In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.
You'll learn:
• How to write subject lines journalists actually want to open
• Why email tracking can change your entire PR strategy
• The best days and times to send your pitches
• How to use DMs to boost your pitch visibility
• Why adding your phone number can increase responses
Whether you're a product-based business, service provider, coach, consultant, or founder, these practical PR tips will help you build relationships with journalists and get more eyes on your pitches.
🎧 If you're trying to get featured in podcasts, magazines, TV segments, online publications, or major media outlets, this episode is packed with actionable advice you can implement today.
Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.
Watch here:
www.gloriachoupr.com/masterclass
- Join the Small Biz PR Facebook Group to get the best PR Tips
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
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