Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
Small Business PR
How to Get Your Product Into Holiday Gift Guides (Gift Guide Editor Shares What Works)
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Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency?
In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge to discuss exactly how commerce writers choose products, what makes a pitch stand out, and the biggest mistakes founders make when pitching gift guides.
Trae has written for MSN, Newsweek, CNN Underscored, GOBankingRates, Women's Day, and more. She shares behind-the-scenes insights on how journalists evaluate products, why small brands have an advantage, and what founders need to know about affiliate marketing, samples, pricing, packaging, and holiday gift guide opportunities.
In this episode, you'll learn:
• How to pitch gift guide editors and commerce writers
• What journalists actually look for in product pitches
• Whether you need affiliate links, Amazon listings, or a large social media following
• How to stand out in crowded categories like beauty, wellness, food, fashion, and home goods
• The biggest mistakes founders make when pitching products
• Why your packaging, positioning, and brand story matter more than you think
• How to build relationships with journalists before you pitch
• What makes a product worthy of a holiday gift guide or product roundup
Whether you sell skincare, food, fashion, jewelry, wellness products, home decor, or consumer goods, this episode will help you understand how gift guide editors think and how to increase your chances of earning media coverage.
Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.
Watch here:
www.gloriachoupr.com/masterclass
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- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
#HolidayGiftGuides #ProductRoundups #ProductPR #GiftGuidePitching #MediaPitching #SmallBusinessPR #EcommercePR #AffiliateMarketing #JournalistOutreach #ProductPublicity
