Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
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Small Business PR
How to Pitch Journalists: Entrepreneur Editor-in-Chief Jason Feifer Shares What Actually Works
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In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really looking for.
After reviewing hundreds of thousands of media pitches, Jason shares why most founders pitch themselves the wrong way—and what actually gets his attention.
You'll learn why journalists don't care about your product until they understand how it helps their readers, why paid media placements often aren't worth the investment, and how even the smallest business can earn meaningful press without hiring a PR agency.
Whether you're pitching your first story or looking to land bigger media features, this episode will completely change the way you think about PR.
In this episode, you'll learn:
- Why most media pitches get ignored
- What Entrepreneur Magazine editors actually look for
- How to pitch journalists without sounding promotional
- The biggest mistake founders make when telling their story
- Why your "why" matters more than your revenue
- How to find the right publications for your business
- Why paying for press usually isn't worth it
- The difference between publications with real audiences and pay-to-play media
- How small businesses can earn national media coverage organically
If you've ever wondered how journalists choose which stories to feature, this conversation is packed with practical advice you can use immediately.
Resources mentioned:
• Jason Feifer's book: Build for Tomorrow
• Jason's website: https://jasonfeifer.com
Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.
Watch here:
www.gloriachoupr.com/masterclass
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