MediaTalks - a podcast series by FreeWheel
Rise of Linear Addressable: A Telco Operator Journey
In this episode we talked to Bart Swimberghe, advertising experience and data monetization lead at Proximus, about some of the latest advancements that have taken place in Belgium on the Linear addressable front. Proximus was one of the first telco operator to embark in the linear addressable journey, starting back in 2017. A complex journey, but one with many learnings and great innovations which have led to this interesting position Proximus now is in the market...
In this episode we talked to Bart Swimberghe, advertising experience and data monetization lead at Proximus, about some of the latest advancements that have taken place in Belgium on the Linear addressable front. Proximus was one of the first telco operator to embark in the linear addressable journey, starting back in 2017. A complex journey, but one with many learnings and great innovations which have led to this interesting position Proximus now is in the market...