MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
Episodes
19 episodes
How DPG Media is innovating to bring simplicity of access to their inventory
In this new episode of MediaTalks we spoke with Stefan Havik, the Chief Data Officer at DPG Media to cover a range of topics from measurement, data to simplification of the buy and how DPG Media is innovating to enable greater and simpler acces...
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Season 4
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Episode 2
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27:13
It's high time to break complexities and make TV simpler to buy
TV can win - if we make it simple. TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it deliver...
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Season 4
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Episode 1
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19:29
Why do we still need to define premium and why does it matter for brands?
Premium video is one of those topics that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated. In our lat...
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Season 3
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Episode 4
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23:37
It’s Streaming Time
There is a deep transformation taking place right now in the realm of media: Streaming. Streaming is changing the way viewers access and consume content with instant access at their fingertips to endless library of movies, se...
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Season 3
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Episode 3
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23:06
Tackling the convergence of linear and digital
In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes. ...
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Season 3
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Episode 2
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19:25
Re-imagining the viewer ad experience
No matter how much you spend on creating an ad, if it is not being seen, or if the environment in which viewers are seeing the ad is not right, there is no impact and ultimately no ROI. The viewer experience has always been central to ...
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Season 3
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Episode 1
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18:30
Simplifying and delivering audiences at scale
In this episode, we spoke to Cammy Cronin, SVP Global Advertising Sales Strategy at NBCU to talk about their recent announcement bringing together leading local broadcasters and publishers across the world. Through this partnership NBCUni...
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Season 2
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Episode 13
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20:16
Responsible Marketing, how Heineken is driving marketing in a different way?
In this new episode of MediaTalks, we speak to Olya Diachuk, Data Driven Media Director at Heineken, about a very important topic: Sustainable Marketing.We talk sustainability from a people as well as environmental perspectives and ...
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Season 2
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Episode 12
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31:15
Re-defining TV - Why is it important to classify TV in this day and age?
To kick off the first episode of our new season 2023, I wanted to continue to explore the much discussed topic of Advanced TV, and CTV in particular! There is so much going on around Advanced (AVOD, CTV, Addressable TV), with so many platforms ...
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Season 2
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Episode 1
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26:58
Are we paying enough attention? Why Attention is becoming a vital piece of campaign effectiveness
Measurement remains one of the major inhibitor of ad spend and is certainly one of the biggest challenge in our media industry. It is one thing to ‘reach’ consumers with an ad, but critically there is a growing question on how well the ad perfo...
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Season 1
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Episode 10
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23:24
The Rapid Rise of FASTs
There are today so many ways to access and watch content. But one of the newest ways consumers are now watching content is on Free Ad-Supported Streaming Television, otherwise called FAST. In this episode, celebrating one year of MediaTalks, we...
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Season 1
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Episode 9
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19:41
Understanding the viewer to deliver a premium video experience
In this episode, we talked to Mathijs Gilissen, Director of Digital Performance and Optimisation at Talpa Network in the Netherlands. During our discussion we touched upon various topics from the new reality of the cookieless world to automatio...
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Season 1
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Episode 8
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19:08
AdvancedTV, does scale always matter?
There’s a lot of talks about the rise of AdvancedTV (ATV) and, according to a survey FreeWheel’s conducted at the end of last year, agencies and advertisers are very bullish about ATV platforms which are all seeing strong and continued growth a...
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Season 1
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Episode 7
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14:06
Rise of Linear Addressable: A Telco Operator Journey
In this episode we talked to Bart Swimberghe, advertising experience and data monetization lead at Proximus, about some of the latest advancements that have taken place in Belgium on the Linear addressable front. Proximus was one of the first t...
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Season 1
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Episode 6
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18:00
Rise of linear addressable: an Italian perspective
For this first episode of 2022, we turned to Italy and spoke with Andrea Conte, Head of Product Development and Data at Publitalia’80, Mediaset’s ad sales house. We discussed some of the latest advancements that have been implemented at Mediase...
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Season 1
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Episode 5
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22:59
Back to the future: a premium video journey
For this festive and last episode of 2021 we talked to our own Thomas Bremond, GM, International, FreeWheel and embarked in a journey across time. We explore some of the most striking events that occurred in the premium video and media industry...
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Season 1
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Episode 4
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21:17
The insatiable appetite for Advanced TV: a German perspective
This month, we talked to Thomas Leymann, Director Digital Investments at GroupM in Germany to explore how marketers are coming out after a rough period of uncertainty. We reflect on how the return to optimism is driving investments in Advanced ...
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Season 1
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Episode 3
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16:39
Episode 2 with Charlie Glyn - Premium video programmatic: the new deal
In this second episode of MediaTalks, we discuss with Charlie Glynn, Ad Tech Lead at Channel 4, to uncover what’s behind the recent announcement of All 4 Private Marketplace. The new innovation allows brands to buy digital advertising of premiu...
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Season 1
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Episode 2
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14:49
Episode 1 with Tim Willcox - Unlocking the full potential of CTV, programmatic, and premium video
In the first episode, we talked to Tim Willcox. Tim is a programmatic expert, having spent the last 15years in various buy-side commercial and programmatic ventures. Most recently Tim was the Managing Director of the centralised Programmatic Hu...
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Season 1
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Episode 1
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16:38
