In this episode, we spoke to Cammy Cronin, SVP Global Advertising Sales Strategy at NBCU to talk about their recent announcement bringing together leading local broadcasters and publishers across the world. Through this partnership NBCUniversal is looking to 'build a more scalable and equitable global video ecosystem’. The aim is to create the right foundation for greater and deeper industry collaboration across data / identity, automation, ad innovation, and measurement, on a global scale.