In the first episode, we talked to Tim Willcox. Tim is a programmatic expert, having spent the last 15years in various buy-side commercial and programmatic ventures. Most recently Tim was the Managing Director of the centralised Programmatic Hub at Dentsu. He is now advising various buy-side media clients to help them better understand and navigate the complex universe of programmatic video.
During this first session Tim and I had a candid discussion about the advent of CTV, programmatic and the ‘commodatisation’ of the industry.