In this second episode of MediaTalks, we discuss with Charlie Glynn, Ad Tech Lead at Channel 4, to uncover what’s behind the recent announcement of All 4 Private Marketplace. The new innovation allows brands to buy digital advertising of premium inventory via private programmatic auction, a UK’s first. But what does that mean for the industry, why has it taken so long and what’s next?
These are some of the questions we examine with Charlie during our 15 minutes candid conversation.