MediaTalks - a podcast series by FreeWheel

The insatiable appetite for Advanced TV: a German perspective

November 23, 2021 Emmanuel Season 1 Episode 3
MediaTalks - a podcast series by FreeWheel
The insatiable appetite for Advanced TV: a German perspective
Show Notes

This month, we talked to Thomas Leymann, Director Digital Investments at GroupM in Germany to explore how marketers are coming out after a rough period of uncertainty. We reflect on how the return to optimism is driving investments in Advanced TV and CTV in particular and how marketers are taking advantage of the linear and digital convergence.