MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
Responsible Marketing, how Heineken is driving marketing in a different way?
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Season 2
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Episode 12
In this new episode of MediaTalks, we speak to Olya Diachuk, Data Driven Media Director at Heineken, about a very important topic: Sustainable Marketing.
We talk sustainability from a people as well as environmental perspectives and unpack Heineken's Brew a Better World vision to drive progress towards a greener, fairer and more balanced world.
We talk sustainability from a people as well as environmental perspectives and unpack Heineken's Brew a Better World vision to drive progress towards a greener, fairer and more balanced world.