MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
It’s Streaming Time
There is a deep transformation taking place right now in the realm of media: Streaming.
Streaming is changing the way viewers access and consume content with instant access at their fingertips to endless library of movies, series, sports, documentaries... accessible anywhere and anytime.
As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry.
In this episode of MediaTalks, we talked to Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, about the recent launch of Max and uncovered what are the wider implications of streaming.