MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
What does performance marketing mean for advertisers?
‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’
Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.
In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more.