MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
In conversation with TF1 Publicité on performance-driven TV evolution and breaking boundaries
In this special episode of MediaTalks, recorded on the sunny FreeWheel beach in Cannes, we talked to Philippe Boscher, Head of Digital Marketing, Data, Research, Addressable TV & Innovation at TF1 Publicité.
As TV continues to transform and trail into more performance driven outcomes, Philippe shares some of TF1's latest advancements from a new distribution strategy with Netflix, to a new measurement piece through co-viewing, and the rise and impact of retail media.