MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
As we enter the AI era, are agencies about to metamorphose?
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Predictive, generative, agentic. These might be fairly new words, yet they already resonate and are immediately recognisable. Artificial Intelligence is turning the media landscape on its head, from powerful prediction planning tools to cutting-edge creative tech and innovative solutions to buy and optimise ad campaigns. AI is fundamentally reshaping the industry.
A good example is Values Media, an independent media agency based in France, which recently completed a full TV campaign buying via agentic AI.
We’re only scratching the surface, but the implications are huge and profound. In this episode, we talked to Emmanuel Crego, Values Media Group Managing Director to talk about his perspectives and what the future potentially holds for the media industry.