MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
Episode 1 with Tim Willcox - Unlocking the full potential of CTV, programmatic, and premium video
In the first episode, we talked to Tim Willcox. Tim is a programmatic expert, having spent the last 15years in various buy-side commercial and programmatic ventures. Most recently Tim was the Managing Director of the centralised Programmatic Hub at Dentsu. He is now advising various buy-side media clients to help them better understand and navigate the complex universe of programmatic video.
During this first session Tim and I had a candid discussion about the advent of CTV, programmatic and the ‘commodatisation’ of the industry.