MediaTalks - a podcast series by FreeWheel
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.
MediaTalks - a podcast series by FreeWheel
Episode 2 with Charlie Glyn - Premium video programmatic: the new deal
In this second episode of MediaTalks, we discuss with Charlie Glynn, Ad Tech Lead at Channel 4, to uncover what’s behind the recent announcement of All 4 Private Marketplace. The new innovation allows brands to buy digital advertising of premium inventory via private programmatic auction, a UK’s first. But what does that mean for the industry, why has it taken so long and what’s next?
These are some of the questions we examine with Charlie during our 15 minutes candid conversation.