
The Factors Podcast
Conversations with industry experts on all things marketing ops, analytics, and attribution.
Episodes
15 episodes
Content Marketing tips for B2B firms
Hello & welcome to The Factors Podcast. We’re thrilled to be joined by a great friend and content marketing leader - Vivek Shankar. Vivek is the Founder and Content Strategist at Black Dot Agency, a content marketing agency that specializ...
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55:55

Make the most for your customer
Hello and welcome to The Factors Podcast! We’re lucky to be joined by a great friend and serial entrepreneur, Nalin Senthamail — founder & CEO at StoryLane. Nalin is a seasoned SaaS leader with extensive experience across Amazon, DAQRI, Kin...
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54:53

All things ABM & Customer Success with Sanjay Kini
We’re thrilled to be joined today by a great friend of Factors — Sanjay Kini. Sanjay has a prolific track record in B2B tech spanning from sales engineering at IBM, client solutions at Responsys, sales consulting at Oracle, and of cour...
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1:05:40

Growing Chargebee from $3.5M to $80M
We’re thrilled to be joined today by Vikram Bhaskaran - the Marketer with a Motorcycle. He has led marketing functions at two of the biggest SaaS companies - Freshworks & Chargebee. Today he serves as current VP of global growth marketing a...
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57:45

Growth tips from a two time start-up founder! (with Srikrishnan from Rocketlane)
In this episode we have Srikrishnan Ganesan, he's a good friend, has been a, a friend for a very, very long time, but most importantly two times startup founder. First he started with Konotor in 2012. Later exited to FreshWorks, and then now CE...
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45:36

Break into the US SaaS market with Jen from JJellyfish
Jen is co-founder of JJellyfish, a really exciting sales consultancy that helps global founders break into the US-market with great GTM research and expertise. We’re thrilled to have Jen on the podcast to discuss a wide range of topics includin...
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55:49

Personal Branding for Founders and Start ups (with Shruti Kapoor)
Shruti is CEO/Co-founder at Wingman, a leading conversational intelligence platform that merged with Clari last summer to drive really exciting revenue collaboration and governance products. We’re thrilled to have her on the podcast today to ta...
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Season 1
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Episode 10
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40:50

9. Becoming A Marketing Bull From Day 1 (With Kris Rudeegraap)
Welcome to The Factors Podcast! We're back with a bang with Kris Reudeefrap, CEO & Co-founder at Sendoso. Join us as we discuss early-stage growth, the gifting industry, and becoming a marketing bull from day #1.
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Season 1
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Episode 9
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35:18

Revenue Marketing and More! (with Alex Sofronas)
We're thrilled to be joined by Alex Sofronas (Advanced analytics, DirecTV and Host of Marketing x Analytics) on this week's episode. We discuss data-driven marketing, revenue marketing, the future of marketing analytics. Catch Alex's wonderful ...
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Season 1
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Episode 8
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33:39

Digital Levers for Post-Product-Market-Fit Firms (with Shiyam Sunder!)
Welcome to The Factors Podcast! With today’s episode, we’re starting a new series in partnership with TripleDart. We'll be looking at relevant digital marketing levers for post-proudct-market-fit firms to scale their inbound efforts.
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Season 1
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Episode 7
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37:35

6. All Things Intent Signals! (with Monish Munshi)
Join Factors.ai co-founder Praveen Das and Freshworks Marketing Leader Monish Munshi as they discuss how to leverage intent signals to bolster your marketing strategy. A few neat tools tips as well!
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Season 1
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Episode 6
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31:03

5. How to Set-up Your Account Intelligence Layer (with Monish Munshi!)
Hello and welcome to the 5th episode of The Factors Podcast! Join us as we discuss how to go about setting up an account intelligence layer to power your marketing organisation. We cover the importance, tools, signals and everything else you...
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Season 1
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Episode 5
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38:23

3. All Things ABM! (with Monish Munshi)
In Episode 3 of The Factors Podcast, we’re joined once again by Monish Munshi — back to discuss all things ABM! We chew over the philosophy, history, and practice of B2B ABM.
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Season 1
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Episode 3
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42:00

2. Translating (and Operationalizing) your Marketing Strategy (with Monish Munshi!)
Join us (Praveen Das, Co-Founder Factors.ai and Monish Munshi, Sr. Director of GMS, Freshworks) as we discuss business objectives, marketing strategies, campaigns, offers, tactics, and more! A real gold-mine of content for up and coming start...
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Season 1
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Episode 2
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42:18

1. What Makes A Great MarOps Team (with Monish Munshi!)
Hello and welcome to the first episode of The Factors Podcast! Join us as we discuss the evolution of marketing operations and the constitution of a high-functioning marops team with Monish Munshi — Senior Director of Global Marketing Strate...
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Season 1
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Episode 1
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52:35
