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The Digital Agency Growth Podcast
Rated in the top 3% by ListenNotes and going strong for nearly 300 episodes since 2018, The Digital Agency Growth Podcast is dedicated to helping marketing agency owners and executives build stronger firms so they can grow, get acquired, or enjoy more peace of mind. Hosted by agency veteran and Sales Schema CEO Dan Englander, each episode features interviews with successful agency founders, industry experts, and business strategists who share insights on client acquisition, team building, offering optimization, operational efficiency, and sustainable growth models.
The Digital Agency Growth Podcast
Building a Content Agency That Doesn’t Play Small - Kristen Sweeney
In this episode, I sat down with Kristen Sweeney, the founder of Every Little Word — a boutique content and communications agency that’s laser-focused on helping complex B2B orgs share what they actually know in ways that actually work.
We got into the nitty-gritty of what it means to build trust with subject matter experts, why most B2B content is fundamentally broken, and how Kristen made a huge decision to walk away from a partner that was 60% of her business.
Timestamps
00:00 – Intro & Kristen’s background
01:03 – From Broadway to freelance writing
03:03 – Business triples during COVID
04:48 – Treating execs like peers, not titles
06:22 – Sales copy and horizontal vs vertical relationships
07:39 – Why so much outreach reads as either bragging or begging
08:09 – Creating content that matches your ICP’s level
09:47 – Executives can smell uncertainty
11:49 – Emotions in B2B aren’t optional
14:17 – Leaving a 60% revenue partnership
16:24 – Selling to enterprise life sciences
17:07 – Building trust through intros and relationships
19:33 – Owning both sides: product and sales
21:56 – The writing on the wall after 10KSB
24:45 – Kristen’s Colby profile and systems for sales
25:50 – Why process builds confidence in sales
28:07 – Trust recession and the power of a real convo
31:43 – Why life sciences felt like home
35:25 – Balancing delivery with marketing
38:18 – Doubling down on strengths with Substack
40:00 – What Kristen’s excited about next
🔑 Some Key Takeaways
Kristen Sweeney walked away from a partner driving 60% of her revenue (on purpose), “Executives can smell fear” — and Kristen shares what actually earns their respect
Links & Resources:
Website: everylittleword.co
