.png)
The Digital Agency Growth Podcast
Rated in the top 3% by ListenNotes and going strong for nearly 300 episodes since 2018, The Digital Agency Growth Podcast is dedicated to helping marketing agency owners and executives build stronger firms so they can grow, get acquired, or enjoy more peace of mind. Hosted by agency veteran and Sales Schema CEO Dan Englander, each episode features interviews with successful agency founders, industry experts, and business strategists who share insights on client acquisition, team building, offering optimization, operational efficiency, and sustainable growth models.
The Digital Agency Growth Podcast
Why the Best Agency Salesperson Might Not Be the Owner — Lori Cox
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Learn the small shift that makes referrals repeatable. Check out our new video training: https://hey.salesschema.com/opt-in-mw-referral-engine?utm_source=podcast
--
Most agency owners assume nobody can sell as well as they can. Lori Cox built an agency, sold it, and then took a BizDev leadership role — and says she's actually sharper at sales now that she's not running the whole show.
Lori brings 20+ years of B2B marketing and revenue experience. She built and sold a full-service healthcare-focused agency, then moved into VP of BizDev at Knack Collective, where she works with global tech companies on partner-led go-to-market strategies. We got into the systems that made her agency sellable, why most partnership pitches go nowhere, and how the inbound/outbound mix has shifted heading into 2026.
What You'll Leave With:
- Systems before salespeople
- Partnerships require intention and attention
- Diversify your pipeline, not just your client base
- Non-owners can be better salespeople
- AI is changing the job, not replacing it
Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-cox-mba/
Knack Collective: https://knackcollective.com/
