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The Digital Agency Growth Podcast
Rated in the top 3% by ListenNotes and going strong for nearly 300 episodes since 2018, The Digital Agency Growth Podcast is dedicated to helping marketing agency owners and executives build stronger firms so they can grow, get acquired, or enjoy more peace of mind. Hosted by agency veteran and Sales Schema CEO Dan Englander, each episode features interviews with successful agency founders, industry experts, and business strategists who share insights on client acquisition, team building, offering optimization, operational efficiency, and sustainable growth models.
The Digital Agency Growth Podcast
How to Win the Pitches That Matter Most – Grant C. Gooding
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Most agencies lose pitches before they walk in the room. Here's why — and what to do about it.
Grant Gooding, founder of Proof Positioning, has helped agencies win high-stakes pitches using neuroscience, decision physiology, and a research process built on an FBI interrogation technique. The insights are counterintuitive and the results speak for themselves.
In this episode:
-Why 70% of agency pitches fail (and it's not your creative)
-The neuroscience behind why logic-only pitches can't be processed
-The RFP trap — and how box-checking makes you invisible
-How to de-risk a pitch for a multi-stakeholder buying group
-The FBI elicitation method that gets to the truth without asking questions
What "pre-work" looks like — and why it gives agencies an unfair advantage
Why "build me a website" almost always masks a bigger business problem
Grant's 3-step formula for winning the pitches that matter most
The threat to agencies from AI + holding company acquisitions — and how to fight back
Find Grant: proofpositioning.com
