The Strength Connection
Exploring Strength: Body, Mind and Spirit.
The Strength Connection goes beyond the gym to uncover the lessons, stories, and wisdom that build resilience and purpose in every area of life.
Join host Michael Kurkowski as he connects with world-class coaches, athletes, and leaders to reveal what true strength really means.
The Strength Connection
How HYROX Became a Global Fitness Movement w/ Andrew Sugerman
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Welcome to the Strength Connection!
Andrew Sugerman is the CEO of Centr, a global performance fitness brand and the Official Competition Equipment Partner for HYROX, the fastest-growing fitness sport in the world.
In this episode, Andrew shares his journey from Disney to leading Center, exploring lessons in branding, community, and resilience, and delves into the rapid growth of High Rocks and the power of community in fitness.
Learn more about the Centr x HYROX ecosystem:
IG: https://www.instagram.com/centrfit/?hl=en
Website: https://centr.com/
For gym owners and operators interested in Centr x HYROX commercial opportunities:
https://shop.centr.com/pages/commercial?utm_source=Podcast&utm_medium=TheStrengthConnection&utm_campaign=Podcast
Try the Centr App (includes the only HYROX-certified digital training programs):
https://centr.com/p/hyrox/all-programs?utm_source=Podcast&utm_medium=TheStrengthConnection&utm_campaign=Podcast