In today's episode, Eric highlights previous topics discussed in the last few episodes. First, a PCO should know how to read and understand the profit and loss statement to create a more efficient business operation. Second, SEO is the foundation of your marketing game. It’s what you build so you can attract leads, even when you aren’t investing in paid search. Third, building a company worth selling and building a company worth keeping, look identical. Both focus on profitability along with customer and employee retention.