Creating measurable marketing accountability is crucial for PCCs to track the performance of their marketing efforts and ensure that they are achieving their goals. In today's episode, Eric provides a step-by-step guide on how to create a high-level, high-accountability relationship with your marketing team.
Topics include:
Create measurable, accountable marketing relationships (1:54)
Qualified lead ratio is important (5:31)
Efficiency vs speed in marketing (10:44)
Understand lead goals and phasing (18:04)
Forecast lead performance using data (24:12)
Measure performance for company success (28:30)