In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers.
Topics include:
Introduction (0:00)
Pricing question from the Bug Bux Facebook group (2:13)
How pricing affects long-term goals (6:40)
Price increases are necessary for business sustainability (11:35)
Pricing is a marketing tactic (20:13)