Pest control owners need to carefully allocate their marketing budgets to ensure they are maximizing their return on investment and driving revenue growth. In today's episode, Eric and Jake have pleasure of hosting Mat Rogers, the COO of Lizard SEM, for his seventh appearance on the show. Mat shares invaluable insights into the world of digital marketing for pest control companies, emphasizing the importance of a comprehensive strategy that goes beyond just one tool or platform.
Topics include:
Introduction (0:00)
Catching Up with Mat Rogers (2:07)
Marketing Strategies and Budgeting (5:21)
Achieving Marketing Results (6:52)
Marketing Projections and Business Planning (7:38)
Local Service Ads (LSA) Trends and Tips (9:48) The Importance of Diverse Marketing Tools (11:44)
The Triforce of Digital Marketing (13:16)
The Impact of Fun and Engaging Content (17:07)
Natura's Marketing Success with Lizard SEM (19:03)
Killingsworth's Unique Marketing Approach (23:09)
Reactive vs. Proactive Marketing Strategies (25:54)
The Long-Term Benefits of Building a Brand (29:29)
The Future of Marketing and Business Growth (33:10)