Bug Bux Podcast
Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire.
Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassett
Jake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.
Bug Bux Podcast
Ep 144: 20 Tips to Grow Your PCC with Eric Bassett and Jake Claus
Whether it's through digital marketing, community involvement, or direct engagement, there are numerous ways to grow your pest control company. In today's episode, Eric and Jake address a question posted from Dominion Pest Control in the Bug Bux+ Facebook Group. Dominion Pest Control is a new company looking for advice on how to get customers. Eric and Jake share their top 20 tips for acquiring new customers.
Topics include:
Introduction (0:00)
Shoutout to Dominion Pest Control (3:45)
Getting Customers: No Easy Way (6:11)
Leveraging Friends & Family for Initial Customers (7:29)
Creating a Google My Business Profile and Social Media Presence (8:35)
Importance of Attractive Branding (10:02)
Using Local Social Media Influencers (14:55)
Sponsoring Local School Sports Teams (16:50)
Join Local Facebook Neighborhood Groups (23:30)
Trade Shows and Community Events (27:42)
Leveraging Neighbors for Business (36:25)
Pounding the Ground and Knocking Doors (42:30)