Bug Bux Podcast
Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire.
Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassett
Jake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.
Bug Bux Podcast
Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies
In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.