Bug Bux Podcast
The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up.
Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life.
Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&L breakdowns to team building, vendor relationships, and personal development.
Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.
Bug Bux Podcast
Why Pest Control Marketing Is Broken (and What Actually Works) | EP 223
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Marketing a pest control company isn’t as simple as posting on social media or turning on Google Ads and for many owners, that’s exactly where frustration sets in. In this episode of the Bug Bux Podcast, host Allan Draper welcomes back Paul Alley, owner of Pestmaster Services of the Hudson Valley, for a candid, boots-on-the-ground conversation about what it really takes to market and grow a pest control business today.
Paul shares the challenges he faced trying to hire an in-house marketer, why most applicants missed the mark, and how that journey ultimately led him to bring on a fractional CMO. Together, Allan and Paul break down why pest control doesn’t naturally lend itself to organic social media, what types of content actually get attention, and why branding goes far beyond ads; it shows up in trucks, uniforms, technician behavior, and customer experience.