Think Again with Scott Jens
Dr. Scott Jens talks to ODs and eye care industry pros about common challenges and misconceptions that practitioners often face in private practice - and how to overcome them. His guests cover a variety of perspectives and speak from a number of different places along their professional journeys.
Think Again with Scott Jens
Creating a Path to Win in Optical Product Sales
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Scott Jens, OD
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Season 1
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Episode 46
In this episode, Renato Cappuccitti, VP of Operations at BAJÍO Sunglasses, shares how he helped over 100 locations surpass 20% sunwear sales by shifting the focus from selling products to offering patients effective solutions.
Renato explores the key factors that drive real growth in optical sales and how practices can create a winning strategy by making smarter, data-driven decisions.
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