Think Again with Scott Jens
Dr. Scott Jens talks to ODs and eye care industry pros about common challenges and misconceptions that practitioners often face in private practice - and how to overcome them. His guests cover a variety of perspectives and speak from a number of different places along their professional journeys.
Think Again with Scott Jens
Maximizing Patient Revenue Without Losing Sight of Care
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Scott Jens, OD
In this insightful conversation, Dr. Larry Golson shares a refreshingly authentic approach to revenue optimization in optometric practices. Rather than relying on traditional sales tactics, Dr. Golson emphasizes patient education, trust-building, and consistent communication as the foundation for growth. He discusses how recording provider-patient dialogues, empowering staff through radical candor, and tracking performance metrics can all contribute to better outcomes—for patients and the business. If you're ready to rethink how your practice grows, this episode is packed with takeaways you can start using today.
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