Work Less, Make More: Women Entrepreneurs Over 50 Doing What They Love | Patricia Noel Drain

In this episode, Wendy sits down with Patricia Noel Drain, author of 14 books, podcaster, and business mentor who specializes in guiding women entrepreneurs over 50 to step fully into their value and create the income they deserve. Her signature certification program, Your Gift Is Your Niche, empowers women to discover, own, and monetize their natural gifts, talents, and skills.

They explore:

• Why women entrepreneurs over 50 are uniquely positioned to work less and make more, and why authenticity, not hustle, is the real superpower
• How to uncover your unique gifts and design a business around what you actually excel at
• Saying yes to yourself at any age: Patricia's real-time discovery of new experiences, curiosity, and beginner's mind

Patricia's whole approach centers on a simple belief: thriving in business is less about degrees or credentials, and more about uncovering and monetizing your unique gifts. When women step into authenticity and stop trying to fit into someone else's mold, everything shifts. They make better money, work fewer hours, and most importantly, they get to be themselves. That's when the possibilities become endless.

Connect with Patricia:

PatriciaDrain.com

YourGiftIsYourNiche.com

Women Entrepreneurs Over 50 Podcast: patriciadrain.com/women-entrepreneurs-over-50-podcast

LinkedIn: linkedin.com/in/patriciadrain

Facebook: facebook.com/patriciadrain

Referenced in this Episode:

Health and Wealth: Building the Foundation for Women's Power with Nancy Griffin: buzzsprout.com/1872382/episodes/19350798

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss: amazon.com/dp/0307465357?tag=syty-20

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Interested in being a guest on the show?
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Podcast Production By Shannon Warner of Resonant Collective
Want to start your own podcast? Let's chat!

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Transcript

SPEAKER_01 0:08

Hi friends, this is Wendy Harrup, and welcome to the Say Yes to Yourself podcast. On the Say Yes to Yourself podcast, you'll hear stories from women just like us who are adding the practice of saying yes in their daily lives in big and small ways, and as a result are experiencing the truth that everybody wins when you say yes to yourself. Saying yes to yourself is a graceful unfolding, an intentional becoming of the very best version of you. It is my hope that in these conversations we are able to find our truth and be inspired and empowered to live our very best lives. I'm so excited to go on this journey with you, and I look forward to finding a bit of our own story in each other's. And it's just been such a fun discovery of the contrast of the things that I love and the things that I would like slightly different. Our train was canceled. So we flew into Paris and we were training to Cognac, and the train was canceled because of heat with no opportunity to rebook for many days. And the flights were very expensive to go to Bordeaux. And we decided, my um friends and I, to rent a car. So we drove for six hours from the airport to Cognac, to our beautiful chateau, just in time for our dinner reservation. And um, it was so fun because we got to be in air conditioning the whole time. Hooray. We got to chat the whole time, which, if you've um been an American on a train in France, they would prefer that you not chat the whole time, but we weren't even sitting together. Um, I was very happy not to um have to schlep my very heavy suitcase up the stairs uh from the train station. And it was just amazing to be able to reframe the situation from oh my gosh, what are we gonna do? I don't want to stay in Paris for extra days. I want to be at my new house. Like this is so fun. And to be open and available for new opportunities, for solutions to present themselves, for it to be easy, for it to be fun, for it to be even better than the original plan. It's just a great reminder that everything is always working out for us. And when we can approach these setbacks with that mindset, when we can use the contrast to fine-tune what it is we really want, um, it has a beautiful result. And the reason that I giggled earlier when I said contrast and fine-tuning is on this epic journey from Paris to Cognac, we um had a stop. And um there was a man who drives a truck who was outside of his truck with no shirt on, and um it was 111 degrees, so he was very sweaty and probably not of the body type that looks fantastic with their shirt off. And when I saw him, I told my friends, ooh, um, I think I need to be a little more clear when I say um a hot French guy. Um that I'm interested in the hot French guy, that I need to be a little more clear that I don't mean temperature. So uh that was just a fun giggle for our ride. And um, we've seen quite a few hot French guys that are not going to be making the list. But anyway, it is fun to find joy on the journey, and I hope you are doing that as well. You know, we're saying yes to ourselves, we are normalizing this beautiful practice, and it doesn't mean that all your flight connections are on time and all of your travel is just easy, and you just float around on a bunch of champagne bubbles and nothing bad ever happens. But what I'm noticing in doing this work, in being intentional, in being in alignment with myself, the recovery time is really quick. And I love that so much of my expansion has come through the conversations that I have the pleasure of having on the podcast. And today's guest was no exception. Today we have Patricia Knoll Drain. She is a seasoned business mentor, author of 14 books, and host of the When Passion Meets Profit podcast. She specializes in empowering women over 50 to discover and monetize their unique gifts, creating fulfilling and profitable businesses. A former teacher, Patricia believes that we can find our passion and unlock our gifts at any age or stage, with or without a degree. Through her signature program, Your Gift is your niche, Patricia guides clients to build sustainable, purpose-driven enterprises that align with their passions and expertise. See, I told you she's great. And I know you are going to love this conversation with Patricia Noldrain. Patricia, I just have to say I'm so grateful for you to my listeners. I just had the most beautiful seven-minute love fest from this fabulous woman, and I am feeling filled with appreciation. I feel seen, I feel heard, I feel known. And it is reminding me of what a safe place this podcast is for me, and I hope also for you as the listener, and most certainly for the amazing women that I get to host. And I'm so thrilled that today it's you, Patricia. So thank you for being here.

SPEAKER_00 7:24

You're welcome.

SPEAKER_01 7:26

That was just so generous of you. So thank you.

SPEAKER_00 7:29

Well, everything that I said is the truth. I I was telling for the audience, Wendy, how she comes across, and and even from the music that begins the podcast, it's everything she is. She's a very kind, very elegant speaking professional, and and it comes across with everything she does, everything she says. I'm sure they all agree.

SPEAKER_01 7:53

I'm so delighted. You know, it's so interesting. You had mentioned again so graciously, and I promise not to talk about myself this whole time, but you mentioned the longtime divorce process that, of course, my listeners know about. And it's just fascinating, and I'm sure you find this with your clients as well that when we say yes to ourselves, when we make some significant life changes, or just catch up with the woman we became in the process of whatever else we've been doing. It's like, oh wait, it gets to be easy. I get to just do what I'm already good at, and people want to be a part of that. Okay, where do I sign?

SPEAKER_00 9:17

You get to be you.

SPEAKER_01 9:20

And I know that's the premise of everything that you do.

SPEAKER_02 9:25

Yes, yes.

SPEAKER_01 9:26

Yes, so I want to hear more about that. I know you have like your signature program, I want to talk about. I want to talk about the podcast, all the things. Um, but I would love to hear first, how are you saying yes to yourself in this season?

SPEAKER_00 9:44

Well, because I I am kind of groupy and I listen to a lot of your podcasts, I knew that was going to be a question, so I'm ready. For me, I say yes to myself at this point in life because I would like some new unique experiences. And I didn't realize that. Uh, well, your question definitely made me think of that, but uh I didn't realize it until I went to a bagpipe festival. Now, I mean, I've heard a bagpipe before, but I've never heard 50 at the same time. Oh my goodness for four hours. And it was, yeah, it was over the top. However, I looked at that and I thought, okay, this is a culture I don't even know about. This is an experience I've never had in my life. When all those bagpipers came in and they well, the songs to me sound all the same, but to these other people I could tell they didn't because I watched them tap their feet. Pretty soon they got up and they started doing some kind of a dance that I've never seen, and they wanted us to get up and do it. Well, no, because I don't know, I don't know that dance. But it's some kind of a Scottish dance that they get up and do, and it doesn't matter if it's two girls, two boys, it's that's just what they all did. And they got in a lineup and then they went down the middle of the line, and it was quite fun to watch. And all of a sudden, out come the the dancers that literally dress up like the the bagpipe people, and they start dancing and doing their wonderful dance. It was so exquisite, and I thought, I want more experiences like that. It might not be that I'm Scottish, it might not be that I am into 50 bagpipes at once because my ears did kind of hurt at the end. But but that really introduced me to it's time to open up the the gates and look out there and see all the different experiences there could be. Was that a good answer, Wendy?

SPEAKER_01 11:45

Oh my gosh, it's beautiful. I love that for you, and I love that I I love that question. Of course, it I ask it to every single guest, and I love that I never get the same answer because it's so personal, yes, but it also requires some thought.

SPEAKER_00 12:10

Yes, yes, it's a great question. Uh, it was it's probably one of the best questions I've heard because I doubt that a lot of people say, I'm gonna say yes to myself today. I'm going to do exactly what makes me happy and excited. I mean, it probably does not happen. So I love the question, wouldn't be.

SPEAKER_01 12:29

Thank you. I desire to normalize saying yes to ourselves and to create as many opportunities as I can. So you don't even have to think of a way. You could just say yes to the experience that I've already created on your behalf. It's so fun. What I love about your answer as well is this embracing of a beginner's mind of seeing something new and not discounting it because it hasn't been in your experience before, but having yourself in a place of curiosity and discovery, and to think, what else don't I know? What other wonderful things are happening that I want to be a part of? And it's so fun to, I'm assuming, just in the magical 14 minutes of being in your universe, is that you're not a person that requires whatever this new thing is to fill out an application. Like you're gonna say, gosh, that feels like a yes. I'm gonna go over here and then I'm gonna say, okay, maybe not 50 bagpipers in one place, maybe, maybe earplugs next time, maybe an outdoor event, maybe I'll be in Edinburgh when that happens. Like whatever you're allowing yourself to fine-tune your next experience based on what's happening now, instead of shutting down, I've had all the experiences I meant to have, and now I'm just going to wait it out.

SPEAKER_00 14:13

Oh, yeah. It just opened all the windows, doors, and gates for me. And and I was sitting next to a wonderful woman. And see, I just love it when you start saying to people, Well, tell me about you. And she starts telling me that for 30 years she was a train operator. I mean, she operated these trains. She was a conductor. At first, I thought she was a conductor of music because I I thought, well, yeah, I I know what a conductor is. And she said, Yeah, so the train was quite large. And 30 years I drove. I'm like, oh my gosh, you're a conductor of a train. I mean, and it was so fun because she then said, I see that you tapped your foot and you like that dancing going on. We have a dance that goes on every second Monday of every month out at the Grange Hall. And I said, The Grange Hall. And she said, Yes. So this next Monday, I'm taking an Uber along with my husband who's saying, What are we doing? We're going to the Grange Hall and we're just going to watch them dance, and we might dance and we might not. And we might go back and we might never go back. But we have to just be open to that. I I was thinking, you know, when I was thinking about what to say to that question, I go to the same restaurants all the time because I know I'm going to get great Italian food here, great Chinese food, whatever. And now I'm not doing that anymore. I mean, I'll go back there, but I want to try and experience all kinds of different restaurants to see what they're like. So thanks to you, Wendy. Oh, yeah. And that question.

SPEAKER_01 15:48

I love that. Now, is it the bagpipers that have opened up this portal of goodness and discovery for you? Or has this been a lifelong practice or what has shifted?

SPEAKER_00 16:03

You, your question. Oh, yes. I mean, I I when when you started saying to people as I'm listening to podcasts one after the other, and you're saying to each person, when did you say yes to yourself? Or what do you say yes to yourself about? You can ask it a million different ways. And I realized I have never even thought about that. I've never even thought in that direction. So it's time to say yes to yourself that it you're open to meet new people, learn a new dance, start singing if you love to sing. It's it was your question. And I realize it, you know, in my life, when I've asked people about different gifts that they've had, one of the gifts that they come up with for me is you ask the most pivotal and life-changing questions. Well, you do also. And your whole podcast is is around that question.

SPEAKER_01 16:59

I love you. Thank you so much.

SPEAKER_00 17:03

Well, has nobody ever said that to you before?

SPEAKER_01 17:07

Not like that.

SPEAKER_00 17:08

Okay. All right.

SPEAKER_01 17:10

Thank you. Received. I know that I am doing good work. I know that it has impact. I know that I get beautiful love notes from people. I I love this opportunity. I love that I am 57 years old and I have a microphone and I am not afraid to use it. And that people are having a benefit from that. And I am benefiting from that. The ripple effects are so amazing. And I have had listeners reflect back the impact. I have not had any of those listeners as podcast guests. And um, so that's why I'm like feeling wow, thank you. Thank you. I feel like Sally Field, you like me.

SPEAKER_00 18:14

That's good.

SPEAKER_01 18:15

But it's true. Like I think we just we know what we know, and it's lovely and delightful to be reminded.

SPEAKER_00 18:25

Yes. Well, and and when I'm dealing with people, the reason I chose women entrepreneurs over 50 for my for my people is because we forgot about ourselves for a very long time. And while we're raising children and we're taking care of husbands and we're making the dinner and we're taking care of the home, and we're going to work, most people, it is very difficult to say, well, when was the last time you thought about yourself? Well, what are you talking about? And when I ask people, well, tell me what you're really wanting to do now that that you're an empty nester and it's time for you to step out, the answer is the same. I have no idea. And it's from most people. So so I know there's a real need for your program and for what I do also, because we need somebody in our corner that's going to look at us, hear us, and say, I can help you with that. Let me just ask you some questions and maybe lead you down this path with your gifts and with your talents that you already came in with. You have them already. And so then I'll say, Well, what is your gift? What do you think one of your gifts would be? And they're like, Oh, I I don't have any gifts. Because they think you know, playing the piano or the clarinet is a gift. No, no, no. We're we all have a gift. You heard what I just said. One of the gifts that people told me is that it's the questions that I ask. Well, who who would think that questioning people would be a gift? But it is.

SPEAKER_02 20:00

Right.

SPEAKER_00 20:00

But I listen also, I listen very intensely to a person and and then strategize with them. And and that's that's a different animal because I also discovered I cannot teach people how to listen. You either are a really deep listener or you're not.

SPEAKER_01 20:18

Well, and I think what what I recognize about your giftedness in asking questions is that there are some people who ask questions and it can feel more like an interrogation.

SPEAKER_02 20:34

Yes.

SPEAKER_01 20:34

Yes. And then there are people who ask questions and it feels like an invitation. And you ask questions in an invitational way.

SPEAKER_00 20:43

And and I had to separate that for people because the interrogational question is so offensive, isn't it? It's it's just when they start interrogating and just kind of ripping into you, when did that happen? Why did it happen? Do you know anything? I mean, it's it's just awful. But when you are really helping a person uh with themselves and and thinking, just like you said to me at the beginning, Wendy, it's a question that makes you think. And and you're absolutely right. You have to think about when did you say yes to yourself, or how do you say yes to yourself, or when are you going to say yes to yourself? Like I say, you can say it many different ways. And you when you find the person like myself who has written a book, and by the way, I only got one copy because I don't want to release it, the name of it is I forgot about me. So you know, you know, there's something in there where I didn't feel I was heard or I was listened to. Also, I have a microphone, so now people have to listen to me.

SPEAKER_01 21:47

That's right. How long have you been doing this work and serving this beautiful demographic that I am in? Women over 50%. That are looking for their niche. How, how did that get started? And how did you land on this beautiful, this signature program?

SPEAKER_00 22:11

Yeah, so I was a school teacher many years ago. And I just remember those little children coming up to me saying, Mrs. Drain, I don't know what to be when I grow up. And I'd say, honey, don't worry. You're in the second grade. I would reteach those people today, those little tiny, beautiful children, and I would dig for their gold. I would start asking them about their gifts and their talents. And when they grow up, what could they do with that talent? I definitely know I would teach differently. But when I did grow up and I became a business owner, I owned an executive recruiting staffing firm for many years in Phoenix, Arizona. And so I had to ask questions. I had to get to know these people if I wanted to place them in a in a the job that they wanted. And that's when I discovered that most people did not know of themselves at all. And so they would come in and they would all say the same thing. And they all thought they were unique. They would say, Patricia, I don't, I don't know what I want to be when I grow up. Right. And so that's when I wrote the book, What Should I Be When I Grow Up, now that I'm 40, 50, 60, because uh it's not our fault. Nobody helped us to know that. It not one person in my life ever said, Oh, Patricia, you know how to ask questions. You know what you could do with that when you grow up? Never did what did that happen. And it never will happen, by the way. It's going to have to be an offshoot of some sort where people really go to get to know themselves. But but as they were asking me, what should I be? The second question was, oh no, now I have to find a niche. I don't know what it should be. Oh, have you ever thought that maybe it's your gifts and your talents would be your niche? Well, I don't have gifts and talents. Do you see what I mean? And then we go back again. And so, you know, naturally I put a course together called your gift is your niche.com to help people. Uh, I wrote the book, What Should I Be? I wrote another book, Discovering Your Core. I I just kept teaching through my writing so that maybe I could help people get to where they need to be without having to hire me as a coach or a business mentor. But I discovered that people need that many times. They need you walking with them.

SPEAKER_01 24:28

Right. It's the integration.

SPEAKER_00 24:30

Yes, yes, and the community. It really is. And and so that's why just maybe within the last couple of years, I chose women entrepreneurs over 50 because we're different. We're experienced, we know more, we don't get that paycheck every two weeks like other people do. It's it's you know, and we're also very creative, and we have to be creative. If we're not, it's it bothers us. We have to be productive. If it's if we're not, that bothers us. We're a different breed. And I did not realize the difference for a very long time.

SPEAKER_01 25:04

Oh, that's so fascinating. Um, one of my trips last summer to France, I lead culinary trips for solo female travelers, and we were all at a lunch table, and my co-host for that retreat was talking about how she was an art major, but that she went into a different line of work and so started asking everyone at the table like if you had it to do over again, what would you do differently? And they were all saying about these creative pursuits that they loved so much, but there was an opening at their father's business, and they had to go to do that and like all of the things. And as we were going around the table and I was listening to all of this, I thought, oh my gosh, this whole time I thought I was doing it wrong. And now you all think I'm an expert because I've only been an entrepreneur, I have only been bootstrapping this, figuring it out, course correcting, pivoting all over the place. I've I don't I've never had a resume, I've never looked for a job. I've I don't know, and I really truly thought that I was doing it wrong. And to now be in conversations like you are with your clients, where people are in this beautiful incubator of reinvention, and they're used to a paycheck or used to really defined roles as mother, wife, caretaker, whatever they've been doing this whole time, and to say, like, no, you you can do whatever you want, and you can be your boss, and you can, and if you have the personality of someone who is a self-starter, who has good ideas and can implement them, who has a great relationship with support, who you know is an idea factory, all of these things and can take inspired action, then you might find joy in this entrepreneurial journey.

SPEAKER_00 27:36

But that's right.

SPEAKER_01 27:37

You need to know what the trajectory is, it might be a rough ride.

SPEAKER_00 27:42

That's right. And and one of the things that you said that that was so right is you said, I thought all this time I was doing it wrong. I thought, well, I must be doing it wrong. Well, there again, I'll tell you maybe the reason. I don't know this for sure, Wendy, about you, but maybe the reason sometimes you thought it was you were doing it wrong is because aren't I supposed to be a millionaire by this time?

SPEAKER_01 28:08

Well, I thought I was supposed to have a corporate job and that I hated.

SPEAKER_00 28:12

Yeah, that's that's what we're that's what we're told told to be. Yeah. But I have to talk about that forbidden topic. And I did in my recruiting firm, I had to do it every single day. The forbidden topic is money. So I had to say to somebody, what kind of a salary do you make? And that's a taboo subject. Can you imagine asking your sister, your brother-in-law, your aunt, your uncle, how much money do you make? It would be taboo to say that. And so I had to say it. And and then I had to say, and what kind of money are you looking to make in your future? And we had to go from there. Well, now it's the same thing with entrepreneurial women. Many of them, they can't even talk about money because if you talk about money, it's so taboo that they were told when they were little girls, never ever, ever do that. That's that's not nice. You don't ever want to make money with something that you love. You should just do that for free. And yet you still do have to pay for bread and things like that. So uh so there's a real misconception there. And I think sometimes, Wendy, I don't know in your in your world, but sometimes you think you're doing it not the right way because you're not making the money that you hear people making on the internet. I mean, they're on there saying, I'm I made 300,000 last month. Did you know? Uh, and so you have to kind of pay attention to that and realize that, oh, I have to align what it is I love to do, what I know to do, and get results for somebody else, and that it's okay to make an income doing that.

SPEAKER_01 29:47

Right, right. You're you're absolutely right. There are so many limiting beliefs that we come up against, and they say, right, like starting your own business is a crash course in self-development because you are there's imposter syndrome and the pricing. And if you are a woman and you're a creative, and perhaps you were raised in the church, like there's no way charging for anything. Oh no, because like you were already told that you're supposed to do this for free, like you said, and it can be I mean, it's all a process, but it's also a rude awakening when you know we talked earlier today, and I know you listened to some episodes, so you know about my divorce process and how long that was, and a part of it was me um moving through this resistance, this avoidance I had about the money, about how much it actually costs to run this home and this farm and my lifestyle and my daughter's needs, and you know, all of these other things. And I I personally avoided the money conversation and requirements because I had a belief that because the lawyer wanted the and they need all the financials for the divorce, and I didn't want to fill out these forms because I thought that if everybody knew how much money I was investing in my business and in this house, that they were gonna take it away. That they were gonna say, you're not allowed to do this, you have to go get a job and live in an apartment, which are the two things I am not interested in, unless that apartment's in Paris. But um, but what happened when I got over my damn self and did the thing that needed to be done, and then realized oh, I am generating money, I these investments are impactful, are important, are creating revenue, and then I became unafraid of it, and then because that relationship changed, because my mindset about it changed, and QuickBooks is my boyfriend now, and I like to hang out with him all the time because he tells me all the good things, then it changed everything, and then I was like you said, being in alignment, I was the match for the money.

unknown 32:50

Yeah.

SPEAKER_01 32:51

Before I was the match for the lack of the money because I was afraid.

SPEAKER_00 32:57

Well, that and I'm glad you were able to put that so succinctly, because many people don't grasp that uh understanding. And I and maybe you had to go through the divorce that long to grasp it.

SPEAKER_01 33:12

Oh, everything is happening for me. It's not happening to me. And I know that I'm not gonna miss out on what's meant for me, and I know that it's all gonna be great. So if that sustains me, I know that um I'm happy that my silliness and the lessons that I the beliefs that I let have a role until they no longer do, I'm happy to share those because I think, like you said earlier, when we're talking about these things, it loses its power.

SPEAKER_00 33:56

Yes.

SPEAKER_01 33:57

And I think what's most personal is most universal. And I'm sure there's another person who's not interested in looking at their QuickBooks, but what if it was fun?

SPEAKER_00 34:08

It's embarrassing to so many women, and me included, when you are not making money, the money that you know you deserve with the knowledge that you have, and and how you empower other people to get their results. It is it's maddening, and and I see that with women. And the more maddening it is, the more they hold off money. It's just it's a very frustrating circle, but it's everything you were just talking about. And I loved how you said that. And for anybody who really did not hear what Wendy said, go back and listen again, because she did put that in a very clear understanding of once I let it go, you didn't say that, but once you let that go, then it was okay. Everything started happening and flowing again.

SPEAKER_01 34:56

Yeah, right. We are the ones that are pinching ourselves off from the good that's coming to us.

SPEAKER_00 35:04

Yes. Yes, I've done that. I know that before.

SPEAKER_01 35:06

Oh my gosh, we all have.

SPEAKER_00 35:09

Yeah.

SPEAKER_01 35:10

So what are you finding in your work that makes you want to keep doing it?

SPEAKER_00 35:17

Well, it's the aha moments of people. It it it's it's the shift, you know, the paradigm shift that people have. It's like, oh, I've never thought of it that way before. Oh, I've never seen it that way before. And that's what will always keep me going. But I'm also a student for life. I will always be learning new wonderful techniques and open to those particular techniques because I want to share what works for me and for others, because you can only share that. And and it we can only grow as a community together to help others. And as soon as women start stepping into their power and making the money that they are supposed to make, uh, that's when we become so empowered that we don't need the men telling us, oh, you need to do this, you need to do that. It's happening right now in our world as as it will be forever. I I love the woman, I don't remember her name, but she wrote something about the patriarchal society. Well, that's what we have lived in forever. And I don't knock that. I mean, I love men, I have lots and lots of men around me, but it has been a patriarchal society, and it is betray becoming more and more women-oriented, and I love it because they're so bright, they're so efficient, they're so compassionate, and that's what I love about women and good people with money do good things. That's right.

SPEAKER_01 36:44

Yes. A few weeks ago we had Nancy Griffin on the podcast, and she is doing this beautiful work between wealth and health and the implementation of those two places and where philanthropy is holistic, and it's just it's delicious. It's so good. I I love it, and I love that you are not only do you have this fabulous work that you're doing with these women individually, but say more about the podcast.

SPEAKER_00 37:23

Well, I finally renamed the podcast. It was when passion meets profit. And I, of course, still go along with that because I want you to be passionate about what you're doing while you're making the income that you deserve to be making.

unknown 37:38

Yeah.

SPEAKER_00 37:38

But now I have called it women entrepreneurs over 50 who want to work less, make more, doing what they love. I mean, it tells it all.

SPEAKER_01 37:48

There you go. Okay, it's a very long time. Search engine optimization right there.

SPEAKER_00 37:54

Yeah, it's it's really because I I've talked with so many women that have already put in 30 years in their life, and now they're in their 50s, 60s, and they're saying, Are you kidding? What's next? Wonderful things are next. Well, I don't want to work harder than I was working. I was working 40, 50, 60 hours a week, right? You can work less, make more, doing what you love, but you do need to know what those tools and techniques are. You know, I I don't know if you remember the Tim Ferris who wrote the four-hour work week.

unknown 38:26

Yes.

SPEAKER_00 38:27

But when I interviewed him, he said, Oh my gosh, people just I I asked him, I said, Did people ups get upset with you with that book? Because I know people have these thoughts and these belief systems, and sometimes they can't get over them. And he said, D you they wanted to burn me at the stake. You wondered if they got mad at me. Oh my gosh. He said, But what I want people to know is it can be done. I've done it. I I was thinking about a young boy, and I put this in one of my uh podcasts or something, Jimmy Jimmy Donaldson is his name, and he's called Mr. Beast on YouTube. Have you heard of him? Well, he started when he was 13. He has now created a billion-dollar empire with YouTube videos, and he's 28. So don't tell me that it can't be done in a different way today. It it should be done in a different way today.

SPEAKER_01 39:23

Can you say more about that, please? Because I have a 12-year-old and she is obsessed with Mr. Beast. That's the only way that I know how to that I know about him. And of course, like when I'm first hearing, oh, I want to watch Mr. Beast on YouTube, I'm like, hold the phone. Who is this person? Why is he a beast?

SPEAKER_00 39:43

Right.

SPEAKER_01 39:44

What are we doing? Like, what's happening? And and so then, of course, like deep diving and seeing what a brilliant, generous, yes, silly individual this is. And Amelia was just saying yesterday, I like watching Mr. Beast because he gives away millions of dollars. And I look forward to giving away millions of dollars.

SPEAKER_00 40:19

That's wonderful.

SPEAKER_01 40:20

Yes, Queen. Watch that guy all day long. Yeah, it's so good. So I'm really eager to like I love that you're talking to Tim Ferris, that you're referencing Mr. Beast, that you're doing these things and not saying, Well, this is the way that it's been working. And if you're over 50, you're gonna have to play the game, but you're not saying that. So I'm really eager. Say more, tell us everything we need to know.

SPEAKER_00 40:48

Well, I I don't want to steer people the wrong way because I do hear from I I work with a lot of young people and they're my favorite people because they're they have all these ideas and these creativities, and it's just so fun. You don't want to squelch them, but at the same time, not everybody can be Mr. Beast. I mean, how many people do you know that has have they've created a billion-dollar empire that's not heard of at 28? It's really not a normal thing to do. I want the children to aspire. Well, well, here's my favorite line that really, really was life-changing for me, because I was born into that world of you work nine to five, you come home, you enjoy dinner, then you do whatever you want to do, and then on the weekends you have fun. So that was my upbringing. And that's just not a true, it doesn't have to be done that way. But one of the things that changed my life, because my dad, who worked at the post office for 50 years, said to me, Now, why do you seem never like satisfied? I said, Oh my gosh, I'm always satisfied. Are you kidding? He said, Well, you're always wanting to do other things. And I said, Finally heard something from a guy named Jim Roan, and he said, Be very grateful for what you have while you aspire to have and to be more. And I thought, there you go. It's okay. See, it's okay to do both. Totally. Say to your daughter, you know, I talk to 12-year-olds all the time. And I my main topic when I'm talking to 12-year-olds, especially, and especially girls, it's you have to love yourself first before you can really love and cherish everybody else around you. Because little girls are kind of mean and they they get to a point where they compare each other and and they they say meaner things to each other. So when I'm talking to them, you know, I I definitely never squelch what it is that they want to do. If they say, I really want to be a dancer and I want to be on the New York stage, and and they literally cannot dance. I'm not going to be the one to say, you're not going to ever do that, because maybe they'll be the choreographer there. Maybe they'll be the conductor of the music there.

SPEAKER_01 42:57

What do I know? I don't even know my QuickBooks password. And I'm telling this little kid she's not going to be on a stage in New York. Like, who do I think I am?

SPEAKER_00 43:07

That's exactly right. Who do you think you are? And so I I definitely hold back on that. And I also think that the more that they aspire to do and be just like your daughter, I love, love, love that she what she sees in Mr. Beast is that he's giving back millions. A lot of people don't see that, they just see Mr. Beast went viral, and the way he went viral is counting for one to a hundred thousand. I like, okay, I didn't watch that one. I and I don't think I'm going to tune into it either. But I think it's so funny that like your daughter is following him. I trying to get an interview with him because, well, how fun to get into the mind of a 13 year old and how he how he got on his bed one day and started jumping around and decided to make a video. It's so so sweet. And then how did he? Become so generous when he finally became this billionaire. I mean, of course, people are saying, oh yeah, well, you can afford to do anything. No, there are many billionaires that keep it all to themselves and would never consider putting it out the way that Mr. Beast has been doing. Well, we're really doing a wonderful number on Mr. Beast.

SPEAKER_01 44:18

We are.

SPEAKER_00 44:19

I've got to send him this.

SPEAKER_01 44:21

Yeah, it's so it is so good. And I love that this open mindset that comes from a certainty, an inner knowing, a wisdom that we each have the information of what we desire. And when we do hold space for ourselves, when you're asking the questions of your clients, when I'm asking the question of the listener, like what does love want you to know? Or if you're have your journal and you're saying, if there were no limitations, what would I be do or have? And then after you write that fun love fest, then just cross out the word if and rewrite since, since there are no limitations, what would you be do and have? And then we can start to uh first allow ourselves to have the idea of what we want and allow ourselves to feel good about what we want, to know what you said about being satisfied with what is and eager for more. That that is that's really how we're built. We are built in the image of our creator who is creative. So, yes, there is going to be something new, something more, something next, something bigger. Not because we're selfish, but because we are inspired.

SPEAKER_00 46:08

That's right. My dad was not an entrepreneur, and that's I really should have been my first clue on I am different and I think differently than somebody that would go for 50 years to the post office of all things. Now he was a uh well, I pretended like he owned the post office for a long time until I got caught, and that wasn't fun. But my dad was a a I don't know, assistant postmaster or something there. Uh so he wasn't a mailman going out. But I mean, there are those people that we need that that think nine to five, and then we need those people, but that is not who I am. And I am somebody that not only thinks it, I know that you can work less, make more, and do what you love, because I'm proof of it. But you do need, like I say, you do need some tools, you need the information on how to do it. Uh and probably not going to Mr. Beast to get it, because Mr. Beast doesn't even know what he has done to create this huge thing that he has created. Uh, but like I say, your daughter's name is Amelia.

SPEAKER_01 47:12

It is.

SPEAKER_00 47:13

Yeah, how wonderful that Amelia says, Oh, I love Mr. Beast because he gives so much back. I can't wait to give back. Yeah. That's why I can't wait to hear what she's going to do.

SPEAKER_01 47:25

I know, me too. She's a unicorn and amazing and fantastic. Oh my gosh. So the promise of this podcast that you're hosting, I think is a very easy yes. Right? Um, yes, I would love to do what I love and work less and make more and all of those good things. And I know for me what the answer to this question is, but I'm really interested to hear what do you say to your client who says, okay, that sounds really good.

SPEAKER_02 48:09

Uh-huh.

SPEAKER_01 48:10

How in the world am I going to do that?

SPEAKER_00 48:14

And you know what I say? And and it's really here here I go with my questions. I say, great, let's get started. How do you want to work less? Tell me. I mean, do you only want to work one day or do you want to work two hours a week? Or do you want to work 40 hours because you really do love that and you want to give it your very best shot? But you have to know that. And it's so shocking to people because they go, Oh, oh, is it that simple? Uh-huh. It's that simple. Oh, okay, let's just get quickly over into the make more. Now, do you have anything that you do where you can bundle something or you can possibly have a bigger ticket that you can, you know, say to somebody, I'd like to invite you to come with me to Paris. Only the ticket instead of being maybe the 2,000 is now the 5,000. And you're making more on that ticket because you're the one that's in charge of everything that they're going to be doing there. And it's okay to have a big ticket. And I always say the bigger the bigger ticket is anything from 3,000 on up. And that scares a lot of people. And so I don't know if they're going to be able to make more and work less. See, it's all inside of the person I'm working with and the questions I'm going to ask. And then the last one is, okay, doing what you love. Well, let's get going there. What do you love to do? And they literally will say, I don't know. Okay, let's make a list of everything you love to do. And it can be gourmet cooking, it can be whatever you love to do. Second all, you know, and I I call it a living list, by the way, so that you add to it every day. And then come back to that list. And what would it be that you could actually want to do a career? Because I I, you know, I love to cook, but I would never say that's going to be a career. Okay, so I don't even put a C next to that. But I would put a C next to questioning people. Okay. I'll put a Okay, what could you do in a career where you're questioning people to get to the point that they want to get to? They want to get from A to Z. What is it you could do? Oh, you could possibly be a mentor. Okay. All right. And you start naming those things. Now let's put a dollar sign by the things that you could literally earn an income doing what you love. And then I go backwards. And now let's go back to making more. What is the ticket item that you would like to sell? What is the result you'd like to get? One of the best things I've ever heard is from this jewelry maker. I just heard it, so I shared it on something else. Uh, she said, I never sell the jewelry to match your pink coat or your black coat or whatever. I say to them, how do you want to feel with my piece of jewelry going out of the store? Well, that's what you want with the making work. How do you want that person to feel while you're making more money? Because otherwise, if they're not getting results, you're not going to feel good about making more. And then going all the way back to now, let's talk about how much you really want to work. Uh, that is it only two hours. It's is it like Tim Ferris, four hours a week? Is that what your goal is? But you have to know what that is. Uh, do you see how it all goes back to the person?

SPEAKER_01 51:38

I do. It's so good. And I let thank you for sharing that process too, because I love how it's circular.

SPEAKER_00 51:46

Yes.

SPEAKER_01 51:47

And as the circle gets smaller and you're pinpointing what it is, you're still checking in with those buckets of time, money, and passion. Time, money, passion, time, money, passion. So you're once you get to that circle, you have you've done the work, you've done it's it's gone through that filtering system, and you think, oh, oh, I actually could do this instead of you know, look, you know, someone looks at my trips and goes, oh, I could, or they plan their own wedding and now think that they're a wedding planner. And it's true, they did plan a wedding. And it's different for you know, different expertise and different skill level based on years of experience, et cetera, et cetera. So sometimes we just think like, oh my gosh, I'm watching this antique expert lead these trips to France. She's not even figuring out the hotel that they're gonna stay at, and she's charging twice as much as me, and her profit margin is crazy fabulous. And I could look at that and compare my hard work to her ease and be frustrated, or I could say, huh, okay, so I guess there is a market for not doing everything for the client. And and and so I did that. I looked through and said, okay, well, what if I don't include the hotel? Well, then I could price it here and here, and then that would be more palatable. But then I looked at the offer and thought, you know, that might be more profitable, but I don't feel good about that. That's not the kind of trip I want to host. I I want my client to only have to say yes once, and I want to take care of all the details, and I want to have this high-touch curation of the event, and I want to be with them the entire time. Of course, they can opt out of things, but I'm gonna stay at the hotel they're staying at, and I'm gonna be in the Uber going to the fun thing that we're gonna do with them. I'm not meeting anybody at some place and then saying goodnight to you tomorrow when it's four o'clock in the afternoon. I like being a part of their experience and being available for them to really float through that experience without having to look for directions or figure out what we're doing for dinner or what, you know, if it's just a good street to walk down. I I like that. So that helped me. Okay, I went over on this tangent over here. I could do this, but I don't want to.

SPEAKER_00 54:53

And that's that's exactly what I want people to do. To go there and say, but do I really want to charge $10,000 for something like that? When when in actuality, I I'm very happy at this particular rate. Uh, so you have to do what's comfortable for you, or you'll it'll never work.

SPEAKER_01 55:10

Exactly.

SPEAKER_00 55:11

You can go out there all day long and say it, but it doesn't come from the heart any longer. It doesn't come from from who you are any longer. So if you're not comfortable, you cannot do that.

SPEAKER_01 55:21

Right. And you can stair step it.

SPEAKER_00 55:23

Yes.

SPEAKER_01 55:24

So you're gonna like, okay, this is the trip I want to lead. This is how much that trip costs. Let's put it out there. I feel in alignment with it, and we'll see how it lands. Okay.

SPEAKER_00 55:37

Okay, and what what I thought you meant by stair-stepping it is something that I worked with uh with one of my clients, and she was doing cruises at the time. And and I said to her, you know, if you do start stair-stepping, now I don't know if this is what you were talking about, Wendy, but let's say your the cruise is 1500. I'm making all these numbers up, I have no idea. But the cruise that she was planning is 1500. And then she comes back with, however, if you would like dinner with the cruise guy, I don't know. I see, I don't even know what I'm talking about. At the captain's table. At the okay, there, at the captain's table, then it will be 2,000. However, if you want a one-on-one instructional time with me during during our seven-day trip, uh, that will be 4,000. I mean, it's your high highest number, whatever that is. And by the way, you'll be in our community afterwards and we will be following up with you after the cruise is not the end of it for you, if in fact you sign up for our highest ticket. Is that what you meant by the stair steppy?

SPEAKER_01 56:42

Um, I did not. What I meant, but I appreciate that because that is, you know, upselling for each individual for what they want. Yes. And and I love that model because you can you're providing something for people at different price points, and you are inviting that there's more value with the higher price point. And I can total I do that in my service-based offerings where it's my expertise that it's just how many hours of me are you gonna get. But for my trips, the stair stepping is okay, we're gonna stay at this hotel.

SPEAKER_00 57:32

Oh, I see.

SPEAKER_01 57:33

So that price makes it this. But as I go there more often and I learn more things, and I learn about this other hotel. So now, like you can come this year and it costs this much. Next year it's gonna be more expensive because we're we're slowly upgrading. I'm like bringing that community up with me as I learn more about this fabulous city that I keep coming back to. It's like, oh, okay, well, this was the price point. And I didn't, for example, with Paris, I did my beta trip in October of 2021. So the hotels were very, very happy to have someone stay in them in 2021. In 2026, the hotel, it's four times the amount of the of the same hotel. So it just if you went on my very first trip, God bless you, you got a really sweet deal. And it's just it has increased in the costs have increased, but the value has increased as well because I have more experience in the city, I've made more connections with these beautiful collaborators, I know what I'm doing. So it's not like you have to price your items at your aspirational annual income, right? Like you get to stair step it and have your vibration rise to match where you are, to be in alignment so that you are making that annual income.

SPEAKER_00 59:19

That makes sense, and and what makes sense the most, though, that you said, Wendy, is I but that's not what I want to do. That's not how I want to do it. So I want to be comfortable with that. And I cannot stress that enough. And the whole idea of working less, making more, doing what you love. It has to come back. You have to constantly be checking in with yourself. Am I comfortable with this? Do I feel good about this? Do I feel like I can get the results that I'm promising with this? It's asking all of those questions of yourself so that you feel very comfortable on the ride that you're about to go on.

SPEAKER_01 59:57

Exactly. Because you have to feel it first.

SPEAKER_00 1:00:00

Oh, yes. Absolutely.

SPEAKER_01 1:00:03

Oh my gosh. Patricia, you're so fun. I have loved this conversation.

SPEAKER_00 1:00:10

Yes, I have too.

SPEAKER_01 1:00:12

Please tell everyone where they can find and follow you, listen to the podcast, read all the books, 14 of them is what I know about.

SPEAKER_00 1:00:22

So I'm Patricia at patricia drain.com. I'm on all the social media as most people are uh today. But I'm my probably my favorite thing for people to go is is to go on your gift is your niche.com and read about it, see if it resonates with you or with maybe even one of your children to have that help, not only to find out your personality traits, because that's important to find out your personality. And there are so many personality tests out there today that I love, and they're telling people, and more successful people are self-aware. So I I'm thrilled for that. But I think that your gift is your niche might be the only one that's actually teaching you how to take those personality traits and gifts and talents and make an income with it so that you can maybe be doing something on the side as you're working your J O B, or maybe it's at your job that all of these things are right there for you and you get paid like I did when I was school, a school teacher. I couldn't believe I got paid to do this because they didn't pay the little people that were there, and so that's that's your what you want, is what I had and didn't even realize that that was a calling of mine. And like I say, here I am doing it all these years later, and we're just taller people, right? Oh my gosh. We're not a million Amelia's size right now. We got tall.

SPEAKER_01 1:01:46

Yes, oh, it's so good. Well, I'm gonna go to the website as well and take the test and let's see how we expand this fabulous empire. It's so good. Thank you so much for your time, Patricia.

SPEAKER_00 1:02:00

Thank you, Wendy. It was wonderful.

SPEAKER_01 1:02:09

I hope you enjoyed that conversation as much as I did. As always, any links or notes mentioned can be found at PhineasRighthouse.com in the podcast section of our site or in the show notes below. And if you haven't connected with me personally, come find me on Instagram at PhineasWrighthouse and let me know you listened to this episode. I'd love to get to know you. Thank you for sharing this time with me. I know your days are full, and I'm really grateful that you chose to spend some of your precious time right here. Be sure to subscribe to the podcast so you don't miss any of these delightful conversations. I'll see you next week.