B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
Episodes
82 episodes
How Pfizer strengthens employer branding through employee advocacy
Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group). That’s how high the stakes are today. Candidates today have more options, expect mo...
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37:39
How to boost employee advocacy and social selling with AI with Guillem Cardenal from Merck Healthcare
AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work. Salesforce’s latest Slack Workforce Index shows daily AI use among desk ...
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32:36
How leaders influence high-trust workplaces, employee advocacy and results - With Tribal Impact's Justyna Brownbridge and Great Place To Work UK Dr Petrina Carmody PhD CPsychol
A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the ma...
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32:18
How Panasonic TOUGHBOOK tackled the social selling skills gap
78% of businesses that use social selling outperform those who don’t. (LinkedIn)The key is making it part of your team’s everyday mindset.Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to...
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36:01
Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading exper...
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39:27
How to build your employer brand from the inside out
Your employer brand isn’t what you say - it’s what your employees say about you. When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally.Join Tribal Impact's Sarah ...
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40:35
Why marketing should be involved in your social selling program
When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table.According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven...
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35:43
Connecting the dots between social media and sales with Sally Jacobs from Qlik
Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through ...
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35:13
Human-centric employee advocacy at HCLTech with Vineet Tandon
With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor).As an employer branding leader, you know the importance of creating an authen...
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26:58
How to scale social media learning for your employees
Join Felipe Torres and Sophie Nicolay Gwin as they share insights on how to unlock the full potential of your workforce. Discover how bite-sized, multimedia training can boost confidence, personalize learning paths, and meet employees where the...
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29:38
How to Unlock Your Leadership Potential
Tribal Impact’s CEO Sarah Goodall and R.Michael Anderson, author of Leadership Mindset 2.0, look at what the world’s highest-performing leaders have in common. This session c...
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44:01
Transforming Employee Advocacy into Business Results
Want to create real business impact with your employees on social media? Join us for an essential LinkedIn Live session with Tribal’s own Andy Norman and Felipe Torres. In this 30-minute session, we’ll be exploring the business imp...
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27:14
How To Create A Leading Social Media Advocacy Program With Danielle Guzman From Marsh McLennan
Want to unlock the power of your employees on social media? Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program. We'll be covering: <...
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46:00
Empowering Employee Voices: Mastering Video Content Creation With Rob Glass From Make Great Video
As an employee advocacy program leader, you’ll be familiar with the challenges of encouraging your employees to create video content. However, with 87% of marketers saying video helps them generate leads and increase sales (Wyzowl), it’s time t...
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47:52
How To Bring Employee Stories To Life With Dianne Henderson From Maximus
Stories are 22x more memorable than facts. What stories are your employees' telling?Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and t...
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50:59
The Influence Of Employee Voices In Employer Branding With Charu Malhotra
Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. We’ll be deep-diving into these topics:How...
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49:20
How To Leverage Social Media For Sales With Paul Lewis From Pitney Bowes
78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enab...
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41:55
The Challenges Of Scaling Social Selling In IT With Sandy Adam From Quest Software
Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. We’ll be...
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40:00
How To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedIn
When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and ...
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51:59
The Power Of Bringing Employee Value Proposition And Advocacy Together With Vicki Saunders
Tribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes. We’ll be covering:
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45:55
Building A Talent Magnet: How social media enhances your employer brand With Steven Brand From EY
Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman). Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in ...
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50:02
How Can Communications And HR Collaborate To Attract Top Talent? With Jessica Tompkinson From Unilever
80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize). Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corpora...
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45:02
Rethinking B2B Marketing Budgets: Paid vs. Organic Media In 2024 With Rand Fishkin From SparkToro
Currently planning your 2024 marketing budget? You won’t want to miss this episode.Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing bu...
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43:10
How Can Social Media Transform Your Employer Branding? With Maria Dinu from Coca-Cola HBC
75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn).Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated ...
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46:23
How To Amplify Your Social Selling Through Channel Partners With Alexandra Fraysse From Henkel
Alexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success. Sarah Goodall, Anna...
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45:51