From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Podcasting since 2021 • 212 episodes
From the Yellow Chair
Latest Episodes
Open Estimates are Open Opportunities
You don’t have a lead problem, you have an opportunity leak. If you’re staring at revenue goals while open estimates pile up and missed calls vanish, the money you want is already in your database, you just aren’t collecting it. We...
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Episode 213
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40:53
Mass Media: How to Trust the Process When Building a Brand
If you’ve ever said, “We tried billboards and nothing happened,” this conversation is for you. Mass media can feel silent and hard to measure, but when it’s done with the right frequency, consistency, and creative discipline, it builds the kind...
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Episode 212
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24:53
The magic wand for your marketing strategy and brand
What if the best marketing isn’t a silver bullet but a well-practiced routine that wins attention, builds trust, and creates real momentum? We sit down with Jimmy Gibson—a magician-turned-marketer—to unpack how stagecraft maps to standout messa...
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Episode 211
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29:25
Attribution That Matters: Stop Guessing, Start Knowing with Jeff Greenfield
Most marketing reports tell a neat story that isn’t true. We peel back the layers with Jeff from Provalytics to show how real customers actually find and choose a contractor—and why single-source attribution keeps leading teams astray. Think of...
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Episode 210
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35:00
Brand Accelerator- 4 ways to build your brand in an authentic yet scalable way!
Need customers to choose you before they even search? Crystal lays out a simple, gritty playbook for brand acceleration that doesn’t rely on massive ad budgets: creative messaging that sticks, social content that compounds, and community presen...
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Episode 209
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12:18
