From the Yellow Chair
From the Yellow Chair
Latest Episodes
How to Build Team Buy-In for Your Maintenance Club Program
Culture is the make-or-break factor for maintenance programs, and if your team isn’t excited to offer your membership, the offer won’t move no matter how good the pricing looks. I’m riding solo to talk through how to build team buy-in for maint...
The Power of Maintenance Clubs: Turning One-Time Customers into Lifelong Clients
Your maintenance club might be the most valuable asset in your home service business and you’re probably underusing it. We’re talking about how to turn one-time HVAC and home service customers into loyal members who stick around for years, book...
PPC for Contractors: Turning Paid Ads Into Booked Jobs
PPC has a reputation in home services: expensive, unpredictable, and somehow always blamed when the phones aren’t turning into booked work. We sit down with Brett Hansen from WebFX to make pay-per-click advertising practical for contractors who...
From CTR to ROI: Making Sense of Your Email Marketing Metrics
Your email marketing is talking to customers every month, but do you actually know what it’s saying in the data? We sit down with Jocelyn from the Mailchimp Academy team to decode the metrics that separate a “we sent it” newsletter from an emai...
Breaking Down the Acronym Soup in Contractor Marketing
Marketing vendors love acronyms because they sound precise, but they can also hide the only question that matters: did this effort create profitable revenue? Recording from an airport, I break down the alphabet soup in plain English so contract...
