In this episode, I talk with Errol Schmidt from Reinteractive about community involvement and sales strategies. Errol shares how he targets Salesforce by teaching their account executives about Heroku, positioning himself as the go-to expert. W...

In this episode, Colleen Schnettler discusses her startup HelloQuery, which allows non-technical people to query databases using natural language. She explains her marketing approach for growing the business, including her LinkedIn outreach sys...

In this episode I talk with Dave Farley about how good software engineering prioritizes making code easy to change, since we inevitably need to revise our systems as requirements evolve. Dave also shares stories from building ultra-fast financi...

In this episode I talk with Yegor Denisov-Blanch and Simon Obstbaum about their Stanford research on developer productivity. They share findings about "ghost engineers" (9.5% of developers who do minimal work), discuss challenges in measuring e...

In this episode, Amanda Perino, Executive Director of The Rails Foundation, discusses the foundation's mission to promote Rails through events like Rails World, focusing on finding unique venues that create special conference experiences. She s...