The Aspirant Podcast
Hello, incredible entrepreneurs, and welcome to 'The Aspirant Podcast!' I’m your host, Natasha Clawson, a Digital Marketing Educator and Strategist, and I’m here to help you build a business that doesn’t just work but thrives—and feels good while doing it.
🌟 Every week, we explore actionable business wisdom designed to help you create a business that aligns with your values, generates the income you desire, and operates like a well-oiled machine with the right systems, processes, and automation in place.
Imagine a business where taking consistent action is purposeful and attracts the clients you actually want to work with. So doing the work you love is more than just a goal—it’s your everyday reality.
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The Aspirant Podcast
Making Business Connections in the Most Unexpected Places
What if your next big business opportunity came from a casual, everyday conversation? In this episode, I’m sharing how a chance encounter at the gym led to a valuable connection—without a single sales pitch. We’ll dive into why relationship-based marketing is the secret to selling with ease and how you can start making meaningful business connections in the most unexpected places. Tune in and discover how simple, genuine interactions can open doors you never saw coming!
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Hey everyone. I wanted to hop on today and share a quick story about the power of relationship-based marketing Because, let's be real, so many entrepreneurs struggle with selling and I get it. We get into this weird performance mode like someone just flipped on a spotlight and suddenly we're not acting like ourselves anymore, start saying things that don't sound like us, posting in a way that feels off or following a sales script that just doesn't fit. It's kind of like when you try to act natural in camera and suddenly forget what to do with your hands. Selling can feel that awkward and you relate. But here's the thing it really doesn't have to be this way. Selling doesn't have to feel forced, transactional or pushy. It can be as natural as being of service, of simply connecting with people, listening to their needs and sharing what you have to offer in a way that feels good for both of you.
Speaker 1:When I co-founded the Women's Connective Networking Group with Jen Oliver, one of my good friends, one of our core principles was that it was not your average networking group. You know the kind of talking about the stiff transactional events where everyone is just handing out business cards like they're on a mission. That wasn't going to be us. We wanted to create something different, a space where women, business owners or not, could gather and truly support one another and build meaningful relationships. And what we found was that when you focus on relationships first, business naturally flows from that. You're no longer trying to sell people, you're just helping them, recommending people you trust and becoming someone others turn to for support. Which brings me to the quick story I wanted to share with you today.
Speaker 1:Earlier this week, I was at my apartment gym finishing up my workout and I was propped up against the wall in a jump box taking about five minutes for quick meditation, just decompressing after lifting weights. Meanwhile, across the gym, I noticed a woman working with a trainer getting assessed on pushups, and let me tell you it was a struggle. She was struggling with those pushups and I totally hate pushups. She dropped an F-bomb and immediately looked over at me wide-eyed, like she had just committed some kind of meditation crime. She quickly apologized for interrupting my moment of zen and I just laughed and said trust me, I'm glad it wasn't me doing the push-ups, because I would be feeling the same way I hate push-ups with a fiery passion too. That's when she noticed my shirt a TEDx fullson shirt and mentioned that she had always wanted to do a TED talk. Now, funnily enough, I know just the person for that. I happen to be good friends with Jen Oliver, who I was talking about before, who's the lead coach for TEDxWolson. In fact, I've even done speaker training with her. So I told her if you're serious about doing a TED talk, I have the perfect person for you. And that's when she paused and said actually, I'm looking for a corporate speaker coach for a group of about four to five people right now. And I said you know what she's going to be perfect for that? She does corporate training as well. And we quickly exchanged details, promising to connect later.
Speaker 1:Well, later that day, when I was back in my apartment, I sent her a quick message to invite her to coffee. My husband and I are still fairly new in town, so this was also a great way to meet someone new and get to know her a little better. Plus, I wanted to learn more about exactly what she was looking for so I could pass the details along to Jen. We ended up having a really lovely coffee date, chatting about business life, all the things, and by the end of it I was able to make a solid connection between her and Jen.
Speaker 1:Here's the thing that I loved most about this interaction. None of it was forced. There was no awkward sales pitch, no strategic networking move, just a natural conversation where someone had a real need and I happened to have the perfect person to fill it. And that's exactly how easy marketing can be when you approach it from a relationship-based perspective. Imagine if I had been the one offering the speaker coaching. How effortless would it have been. No convincing, no closing the deal, just a simple organic exchange that came up from showing up, listening and serving. So this is just the way it can work for us. And passing business to someone else is just an exchange of energy. It's going to come back to you somewhere else. This is the power of your network. So that's what I want you to take away from this.
Speaker 1:Selling isn't about chasing people down or trying to fit into some prescripted formula. It's about being present, building relationships and genuinely helping when the opportunity arises. When you do that, business naturally follows. So here's my challenge for you this week Instead of worrying about how to sell, focus on who you can help. Where can you show up, have real conversations and make meaningful connections? You never know what doors might open. All right, that's all I have for today. I would love to hear have you ever had an unexpected opportunity come from a simple everyday conversation? Send me a DM or tag me in your stories and let's chat.
